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No B.S. Marketing to the Affluent


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Table of Contents

Book I: Who Are These People Who Have All the Money?

  • Chapter 1: Why You MUST Move-Now
  • Chapter 2: Who ARE These People, Anyway?
  • Chapter 3: The Ultra-Rich: Different From You and Me
  • Chapter 4: The Question Freud Couldn't Answer
  • Chapter 5: Boys Will Be Boys, No Matter Their Age
  • Chapter 6: Marketing to Affluent LGBTQ Consumers
  • Chapter 7: Affluent Boomers' Spending Boom
  • Chapter 8: Those Who've Gone From Poor to Rich
  • Chapter 9: The 3/4-Full Glass
  • Chapter 10: Peer Deep into Their Souls
  • Chapter 11: The Affluent E-Factos
  • Book One Summation
  • Book II: What Are They Spending Their Money On?
  • Chapter 12: What Are You a Merchant Of?
  • Chapter 13: Value in the Eye of the Beholder
  • Chapter 14: Stop Selling Products and Services
  • Chapter 15: Indulgences
  • Chapter 16: Spending on People
  • Chapter 17: Money Spent on Bling
  • Chapter 18: Money Spent at Home
  • Chapter 19: Entertainment Spending and the Experience Economy
  • Chapter 20: Money Spent on Liberty
  • Book Two Summation
  • Book III: How Can I Get Them to Give Me Their Money?
  • Chapter 21: Connecting with the Affluent Customer You Want
  • Chapter 22: Affluent Consumer Entrapment
  • Chapter 23: Using Direct Mail to Reach the Affluent
  • Chapter 24: Using Social Media to Reach the Affluent
  • Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing
  • Chapter 26: Using Client Hero Stories
  • Chapter 27: You Need to Choose Your Words Carefully
  • Chapter 28: You Need to Choose Your Prices Carefully
  • Book Three Summation
  • Book IV: Examples
  • Book Four Preface: You Have to See It to Believe It
  • Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients
  • Chapter 30: How an Orthodontist Rose Above All Competition
  • Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients
  • Chapter 32: Money Spent and Education
  • Chapter 33: How an Optician Repositioned His Business to Attract the Affluent
  • About the Author

    Promotional Information

    Author Marketing
    Supported with promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars

  • Two-month promotional plan in KIC media that include:
  • 5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list
  • Teleseminar event around the book's release date
  • Promotion/Communication at KIC's Fall InfoSummit and their Spring SuperConference events

    Author backed marketing efforts include:
  • Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers
  • Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs

    Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on (audience 14 million unique visitors per month)
  • Book excerpts shared on to showcase the each of the chapter's content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on
  • Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
  • About the Author

    Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.

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