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No Fear Finance


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Written by a lecturer on the Executive MBA programme at London's Cass Business School A core subject on 1,000s of undergraduate and post-graduate courses, particularly MBAs Removes the fear factor surrounding complicated financial theory, allowing non-finance specialists to gain a clear understanding of the basic principles

Table of Contents

    • 01: Learning about finance;
    • 02: Types of business;
    • 03: How business is financed;
    • 04: Accounting basics (1): the balance sheet;
    • 05: Accounting basics (2): the profit and loss account;
    • 06: Working capital and further financial analysis;
    • 07: The time value of money;
    • 08: Special uses of discounting;
    • 09: Risk;
    • 10: Return;
    • 11: Bonds (1): basic principles;
    • 12: Bonds (2): discounting, redemption,pricing and valuation;
    • 13: Equities;
    • 14: Alpha and beta:active and passive investment;
    • 15: Derivatives (1):futures and options;
    • 16: Derivatives (2): swaps, futures, options and how to use them;
    • 17: Capital markets and M&A transactions: events in the corporate life-cycle;
    • 18: Asset allocation

About the Author

Guy Fraser-Sampson designs and teaches a number of investment modules at Cass Business School in the City of London. Previously, he ran the international operations of a leading American fund manager, and served as an investment controller with the Abu Dhabi Investment Authority. He has also conducted training and consultancy assignments for a number of clients around the world, including sovereign wealth funds, banks, investment managers and pension funds. Guy is the author of a number of best-selling finance titles, including Private Equity as an Asset Class and Multi-Asset Class Investment Strategy.


"An ideal introduction to the subject of finance for students. Buying a copy for every sixth form student in the country might just go some way to helping future generations leave our economy in less of a state than the current generation of leaders have. This book will also prove to be useful for a range of other people. It makes a good reference guide for finance professionals such as myself and a decent primer for those who work in non-finance industries but might need to get a better grasp of the subject matter for their job." The Weekend Book Review on UK-Analyst

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