Written by a lecturer on the Executive MBA programme at London's Cass Business School A core subject on 1,000s of undergraduate and post-graduate courses, particularly MBAs Removes the fear factor surrounding complicated financial theory, allowing non-finance specialists to gain a clear understanding of the basic principles
Guy Fraser-Sampson designs and teaches a number of investment modules at Cass Business School in the City of London. Previously, he ran the international operations of a leading American fund manager, and served as an investment controller with the Abu Dhabi Investment Authority. He has also conducted training and consultancy assignments for a number of clients around the world, including sovereign wealth funds, banks, investment managers and pension funds. Guy is the author of a number of best-selling finance titles, including Private Equity as an Asset Class and Multi-Asset Class Investment Strategy.
"An ideal introduction to the subject of finance for students. Buying a copy for every sixth form student in the country might just go some way to helping future generations leave our economy in less of a state than the current generation of leaders have. This book will also prove to be useful for a range of other people. It makes a good reference guide for finance professionals such as myself and a decent primer for those who work in non-finance industries but might need to get a better grasp of the subject matter for their job." The Weekend Book Review on UK-Analyst