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Table of Contents

Origins; deconstruction; appropriation; techno; authorship; opposition.

About the Author

Rick Poynor founded Eye magazine in 1990. He is also a columnist for Print magazine in New York and has written about visual culture for Frieze, Domus, Blueprint, I.D., Metropolis, Adbusters and the Financial Times. His books include Typography Now (1991), Typographica (2001), and the essay collection Obey the Giant: Life in the Image World.


As the prevailing style of modernism unraveled and the fundamental tenets of graphic design were questioned, graphic communications experienced a radical transformation. Poynor, editor of Yale's "Monographics" series and the founder of Eye, an international review of design, documents the developments of the last 20 years and provides a context for evaluating contemporary work. Bypassing the awkward (and ultimately futile) task of defining postmodernism, Poynor uses terms and themes such as deconstruction, appropriation, technology, and authorship to categorize his examples and trace the development of the profession. Picking up where R. Roger Remington's American Modernism: Graphic Design, 1920 to 1960 leaves off, this well-written volume is a logical companion piece. In fact, the contrast between the two books is instructional in itself. While several of the 300 color illustrations will be familiar to the graphic design audience, this book is unique in providing much-deserved historical context. Anyone interested in a critical analysis of contemporary communications would benefit accordingly.-Phil Hamlett, Turner & Assocs., San Francisco Copyright 2004 Reed Business Information.

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