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About the Author

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and an expert in helping brands and leaders be more influential. He is the author of five bestselling books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in 32 countries and is regularly quoted in media outlets including The New York Times, Harvard Business Review, and NPR.


"Sharp, articulate, and immediately useful."
DANIEL H PINK, Author of Drive

"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit "If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER - Former Chief Marketing Officer, SAP "Insightful, thought provoking and illuminating!"
SHIV SINGH, SVP Global Head of Digital Transformation, VISA "Trends that will shape your business and decision making."
SALLY HOGSHEAD, NY Times Bestselling Author "It gets better every year!"
RYAN HOLIDAY NY Times Bestselling Author "A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Chief Digital Officer of New York City "A goldmine of ideas and trends!"
GUY KAWASAKI, Bestselling author and Chief Evangelist of Canva "Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs "Elegant, powerful and intensely engaging!"
HOPE FRANK, Chief Marketing Officer, Kiosked

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