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Now You See It and Other Essays on Design


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About the Author

Michael Bierut is a partner in Pentagram Design s New York office, where his clients have included Verizon, MIT Media Lab, the New York Times, the Brooklyn Academy of Music, the New York Jets, the Rock and Roll Hall of Fame, the Walt Disney Company, and the Museum of Sex. He has won hundreds of design awards, and his work is represented in the permanent collections of the Museum of Modern Art (MoMA), the Metropolitan Museum of Art, the Cooper-Hewitt, National Design Museum, and the Library of Congress. He is a senior critic in graphic design at Yale University.


"Bierut is the consummate corporate designer, and his collection of essays, Now You See It, brings you behind the curtain of professionalism to expose exactly how design is produced and functions in the real world. In other hands this might seem esoteric, but there is no more fluid or engaging writer, in any subject; reading Michael Bierut is like listening to Don Draper sell a campaign for Lucky Strike. Better still, in this book you can read Bierut riffing on the implications of Don Draper selling a campaign for Lucky Strike."
- Dallas Morning News
"In this book of essays, Michael Bierut explores topics ranging from typefaces and hoaxes to urban architecture and Hillary Clinton's 2016 presidential campaign. Bierut, a partner at Pentagram, writes with humor about how design shapes our world."
- Fast Company's Co.Design
"In Now You See It, Bierut displays his polyamorous curiosity and facility for explaining the world through a designer's lens. With his trademark wit and penchant for charming folksy anecdotes, he hops from an essay about the architecture of his childhood home, to several entries about his philosophy on fonts, detours to discussing dalliances with clients and concludes with reflections about his most-discussed work: the Hillary Clinton campaign logo. In each of the book's 53 bite-sized chapters, Bierut demonstrates how a designer can go into one rabbit hole and emerge smarter by taking the time to reflect about the visuals he encounters or produces."
- Quartz
"An anthology of essays by celebrated designer Michael Bierut, covering pop culture, process, inspiration, mentorship, and the history of design."
- BuzzFeed
"This is a story of optimism and curiosity disguised as a book of design essays-an entertaining and encouraging account for those in any creative industry."
- Technical Communication

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