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Nudge

Improving Decisions about Health, Wealth and Happiness

By Richard H. Thaler, Cass R. Sunstein

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Format: Paperback, 324 pages
Other Information: Illustrations, maps
Published In: United Kingdom, 01 March 2009
NO.1 INTERNATIONAL BESTSELLERFrom Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

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About the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

Reviews

In the first of these two books exploring human behavior and the choices we make, organizational expert Ori Brafman (coauthor, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations) and his psychologist brother, Rom, an organizational expert, discuss the various psychological forces (e.g., diagnosis bias and loss aversion) that cause people to act irrationally. To help illuminate their discussion, they draw on the latest research in social psychology, behavioral economics, and organizational behavior. In Nudge, Thaler (behavioral science & economics, Graduate Sch. of Business, Univ. of Chicago) and Sunstein (jurisprudence, Univ. of Chicago Law Sch.) consider how the science of choice can gently "nudge" individuals toward making life-improving decisions. They divide the text into five parts--"Humans and Econs," "Money," "Health," "Freedom," and "Extensions and Objections"--and employ numerous examples throughout. Easy to read, conversational in tone, and story-driven, Sway is suitable for public libraries. Nudge, a more research-based analysis full of practical solutions to real-life problems, is strongly recommended for public libraries.--Anita N. Jennings, Newport News P.L., VA Copyright 2008 Reed Business Information.

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or aspiring CEO, will want to read' James Kilts, former CEO of Gillette 'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions' New York Times 'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place' Daniel Kahneman, Nobel Laureate in Economics 'Nudge is as important a book as any I've read in perhaps 20 years' Barry Schwartz, author of The Paradox of Choice 'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein' Tom Peters, manangement guru 'Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both' Roger Lowenstein, author of When Genius Failed 'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness

EAN: 9780141040011
ISBN: 0141040017
Publisher: Penguin Books
Dimensions: 19.8 x 13 x 1.9 centimetres (0.15 kg)
Age Range: 15+ years
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1 review(s)
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Ben Jeffares on
+1
'Nudge' is an accessible introduction to an area of economics that is growing in importance and prestige. After years of the Chicago School of new right economics dominating policy making around the world, behavioural economics is starting to get onto the policy making agenda in various places in the world. Indeed, some of Barack Obama's aides and advisors were behavioural economists for instance.

I highly recommend this book to anyone interested in economics, policy making, or even just understanding the social world. Nudge is a good introduction to the emerging field of behavioural economics; readable and entertaining while being informative. For anyone who has been slightly suspicious of the economic model of humans as 'rational agents,' this is the book for you.


The first part of the book introduces us to the fundamentals of behavioural economics, those little psychological biases that actually influence our economic behaviour. The subsequent sections take us through various examples, including things like credit markets, environmentalism, investing etc.

If I have a criticism about the book, it is the fact that it is a little too "friendly." Like Freakonomics and other pop-sci American books, it can at times be a little too cute, and a little too light on analysis. This is not an academic text book. What's more, its American, so some examples don't quite have the political flavour or nuances that they would in the US context. So as someone with professional interests in this area, this was a little lightweight at some points.

However, I would still recommend this book, if only for the first part... if you want a quick and easy introduction to a new and important way of thinking about economics... and how we make decisions in our world: this is a fine -and user friendly- place to start.

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