Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.
In the first of these two books exploring human behavior and the choices we make, organizational expert Ori Brafman (coauthor, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations) and his psychologist brother, Rom, an organizational expert, discuss the various psychological forces (e.g., diagnosis bias and loss aversion) that cause people to act irrationally. To help illuminate their discussion, they draw on the latest research in social psychology, behavioral economics, and organizational behavior. In Nudge, Thaler (behavioral science & economics, Graduate Sch. of Business, Univ. of Chicago) and Sunstein (jurisprudence, Univ. of Chicago Law Sch.) consider how the science of choice can gently "nudge" individuals toward making life-improving decisions. They divide the text into five parts--"Humans and Econs," "Money," "Health," "Freedom," and "Extensions and Objections"--and employ numerous examples throughout. Easy to read, conversational in tone, and story-driven, Sway is suitable for public libraries. Nudge, a more research-based analysis full of practical solutions to real-life problems, is strongly recommended for public libraries.--Anita N. Jennings, Newport News P.L., VA Copyright 2008 Reed Business Information.
One of The Strategist' s "13 Best Personal Finance Books, According to Money Experts"
"One of the few books . . . that fundamentally changes the way I
think about the world." --Steven D. Levitt, coauthor of
Freakonomics
"Engaging and insightful . . . The conceptual argument is powerful,
and most of the authors' suggestions are common sense at its best.
. . . For that we should all applaud loudly." --The New York Times
Book Review "An essential read . . . The book isn't only humorous,
it's loaded with good ideas that financial-service executives,
policy makers, Wall Street mavens, and all savers can use." --The
Boston Globe "This book is terrific. It will change the way you
think, not only about the world around you and some of its bigger
problems, but also about yourself." --Michael Lewis, author of
Moneyball and Liar's Poker "This gem of a book . . . is a
must-read for anyone who wants to see both our minds and our
society working better. It will improve your decisions and it will
make the world a better place." --Daniel Kahneman, Nobel
Prize-winning author of Thinking, Fast and Slow "Utterly
brilliant . . . Nudge won't nudge you--it will knock you off your
feet." --Daniel Gilbert, author of Stumbling on Happiness
"Nudge is as important a book as any I've read in perhaps
twenty years. It is a book that people interested in any aspect of
public policy should read. It is a book that people interested in
politics should read. It is a book that people interested in ideas
about human freedom should read. It is a book that people
interested in promoting human welfare should read. If you're not
interested in any of these topics, you can read something else."
--Barry Schwartz, The American Prospect
"Engaging, informative, and thoroughly delightful." --Don
Norman, author of The Design of Everyday Things and The
Design of Future Things
"A wonderful book: more fun than any important book has a right to
be--and yet it is truly both." --Roger Lowenstein, author of
When Genius Failed "Save the planet, save yourself. Do-gooders,
policymakers, this one's for you." --Newsweek "Great fun to read .
. . Sunstein and Thaler are very persuasive." --Slate
"Nudge helps us understand our weaknesses, and suggests
savvy ways to counter them." --The New York Observer "Always
stimulating . . . An entertaining book that also deeply informs."
--Barron's "Entertaining, engaging, and well written . . . Highly
recommended." --Choice "This Poor Richard's Almanack for the 21st
century . . . shares both the sagacity and the witty and accessible
style of its 18th-century predecessor." --Law and Politics Book
Review "There are superb insights in Nudge." --Financial
Times
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