NASCAR is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 Spectator Sport -- with more of the top 20 highest attended sporting events in the U.S.A. than any other sport, and is the No. 2-rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result, more Fortune 500 companies participate in NASCAR than any other sport. Most NASCAR races see over 100,000 fans in attendance and last year's retail sales of NASCAR-licensed products surpassed 3 billion dollars in sales.