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List of Illustrations and Tables ix Preface xi INTRODUCTION 1 CHAPTER 1: Theory 4 Experimental and Conceptual Innovators 4 Archetypes 5 Planning, Working, and Stopping 11 Innovation and Age: Old Masters and Young Geniuses 14 Artists, Scholars, and Art Scholars 15 CHAPTER 2: Measurement 21 Quantifying Artistic Success 21 Prices 21 Textbook Illustrations 25 Examples: Ten Important Modern Painters 27 Retrospective Exhibitions 33 Examples: Ten Important American Painters 35 Museum Collections 40 Museum Exhibition 42 Measuring Careers 44 CHAPTER 3: Extensions 47 The Spectrum of Approaches 47 Can Artists Change? 56 Anomalies 61 CHAPTER 4: Implications 67 Masters and Masterpieces 67 The Impressionists'Challenge to the Salon 71 Masterpieces without Masters 73 Contrasting Careers 80 Conflicts 82 The Globalization of Modern Art 86 CHAPTER 5: Before Modern Art 94 CHAPTER 6: Beyond Painting 111 Sculptors 111 Poets 122 Novelists 134 Movie Directors 149 CHAPTER 7: Perspectives 162 Portraits of the Artist as an Experimental or Conceptual Innovator 162 Portraits of the Artist as a Young or Old Innovator 166 Psychologists on the Life Cycles of Creativity 171 Understanding and Increasing Creativity 177 Seekers and Finders 185 Notes 187 Bibliography 207 Index 223
[A] really wonderful book... There's something important to be learned about the way our minds work by entertaining the notion that there are two very different styles of creativity, the Picasso and the Cezanne. -- Malcolm Gladwell, author of "Blink" Beautifully written, well argued, and an exciting read, Old Masters and Young Geniuses is a strikingly novel interpretation of the creative process by a leading scholar in the economics of the arts. It realizes the exceedingly rare accomplishment of providing a fresh way of looking at the careers of the greatest artists of Western civilization. -- William N. Goetzmann, documentary filmmaker, coauthor of "The West of the Imagination", Edwin J. Beinecke Professor of Finance, Yale School of Management A very well written and intellectually stimulating piece of scholarship that deserves to be widely read and debated. -- Dean Keith Simonton, author of "Creativity in Science: Chance, Logic, Genius, and Zeitgeist", Distinguished Professor of Psychology, University of California, Davis This extremely lucid, logical book is very much a voyage of discovery, exploring different ways of extending the author's theory of the two polar types of creative behavior to all forms of artistic and intellectual activity. As with all truly original work, it will be controversial. -- Robert Jensen, author of "Marketing Modernism in Fin-de-Siecle Europe", Associate Professor of Art History, University of Kentucky
David W. Galenson is a professor in the Department of Economics and the College at the University of Chicago, and a research associate of the National Bureau of Economic Research. He is the author of several books, including "Painting Outside the Lines: Patterns of Creativity in Modern Art".
"Galenson's idea that creativity can be divided into these types--conceptual and experimental--has a number of important implications."--Malcolm Gladwell, New Yorker "David Galenson has developed something approaching a unified theory of art ... [that] does a surprisingly good job of explaining the relative value of the world's great paintings... While Mr. Galenson has been studying the art world over the last five years, all sorts of other fields have been engaged in their own debate about judgment versus rules... When the traditionalists in these fields describe their skepticism of statistics, they sometimes make the argument that their craft is as much art as it is science. That's a nice line, but the next time you hear it, think back to Mr. Galenson's work. Even art, it turns out, has a good bit of science to it."--David Leonhardt, The New York Times "After a decade of number crunching, Galenson, at the not-so-tender age of 55, has fashioned something audacious and controversial: a unified field theory of creativity. Not bad for a middle-aged guy. What have you done lately?"--Daniel Pink, Wired "An intriguing book."--The Age (Sunday Edition)