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Once Upon a Car
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About the Author

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

Reviews

"A deeply reported, full-on narrative in the style of Barbarians at the Gate or Game Change."--Chicago Tribune
"Compelling... a human approach to an industry that couldn't be less human in scale... entertaining."--Wall Street Journal
"The book is extraordinary. Vlasic offers what will probably become the definitive retelling of the crisis that nearly felled America's three carmaking icons."--Financial Times
"Vlasic delivers a devastating account of auto industry arrogance, ignorance, and tragedy."--Publishers Weekly
"With almost anthropological precision, Once Upon a Car is a thorough and compelling account of the collapse of the domestic auto industry"--Cleveland Plain Dealer
"Once Upon a Car is the best book on the whole shebang that you are ever going to read... a critical history."--Huffington Post
"Even with all the ink spilled on Detroit lately, Vlasic's tale is as fresh as a new car... Vlasic says he wanted to write a fast-paced narrative, and he's penned a page-turner in Once Upon a Car"--Fortune.com

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