Table of Contents

Author’s Note.

How to Use This Book.

How to Use the CD.

1 Introduction.

The One Page Business Plan®.

Uses of the One Page Business Plan®.

The Power and Magic of Writing.

Modelling the New Idea.

Why the One Page Business Plan® Works.

Building a Business Is a Journey.

2 The Vision Statement.

Brainstorm Exercise: Creating the Company You Want.

Interview Exercise.

Focus Exercise: Crafting Your Vision Statement.

Examples of Vision Statements that Work.

Feedback Exercise.

Summarise.

3 The Mission Statement.

Brainstorm Exercise: What’s in it for the customer and you?

Interview Exercise.

Focus Exercise: Crafting Your Mission Statement.

Examples of Mission Statements.

Feedback Exercise.

Summarise.

The One Page Business Plan®.

4 The Objectives.

Brainstorm Exercise: What accomplishments would you like to celebrate?

Brainstorm Exercise: Where does success come from? What will it look like?

Focus Exercise: What targets will you aim for?

Focus Exercise: What does this business need to accomplish?

Focus Exercise: Crafting Meaningful Objectives.

Examples of Objectives.

Summarise.

5 The Strategies.

Brainstorm Exercise: Key Elements to Building Your Business.

Decide Which Strategies are Appropriate for Your Business.

Research Exercise: Opportunities and Threats.

Focus Exercise: Who are your customers? How will you promote and sell to them?

Brainstorm Exercise: What’s working in your company?

Focus Exercise: Critical Issues Examination.

Focus Exercise: How do we get from here to there?

Focus Exercise: Crafting Meaningful Strategies.

Examples of Strategies.

Summarise.

6 The Plans.

Brainstorm Exercise: Business-Building Projects.

Focus Exercise: Integrating Objectives, Strategies, and Plans.

Focus Exercise: Crafting Meaningful Plans.

Examples of Plans.

Summarise.

7 You Did It!

Polishing Checklist.

Putting the Plan into Action.

One Page Business Plan® Samples.

About the Author

Jim Horan is an experienced Fortune 500 executive and a small business expert.  In the last 13 years, he has helped thousands of entrepreneurs and small business owners make their businesses profitable with sustainable cash flow.  Jim has a unique ability to take complex business situations and make them simple.