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The One Thing You Need to Know
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Table of Contents

FOREWORD viii PREFACE x WHY YOU SHOULD READ THIS BOOK xix 1. MAKING THE CRITICAL DIFFERENCE 1 2. STARTING WITH THE SETTING 23 3. UNDERSTANDING THE CONSEQUENCES 45 4. DEFINING THE PIVOTAL QUESTION 63 5. FINDING THE RIGHT ANSWER 85 6. MAKING THE ANSWER WORK 101 7. TELLING A POWERFUL STORY 121 8. THE ONE-CHANCE PITCH 147 9. BREAKER; BIG IDEAS REALISED 169 10. GLOBAL LEADERS IN STRATEGIC, CREATIVE & PERSUASIVE THINKING 187 ABOUT THE AUTHOR 190 INDEX 192

About the Author

Ross Lovelock is CEO, co-founder and originator of SCQuARE, since it was established in 1993. A highly creative and energetic sales and marketing executive, he is the author of the business book Getting Everyone on the Same Page. Ross has taken SCQuARE to over 70 countries working with many of the world's leading companies. He continues to take an active approach in the sales and delivery of SCQuARE programmes and live workshops along with the occasional conference speech. In addition to SCQuARE, Ross has 25 years of international business experience in sales and marketing with FMCG companies including ten years with PepsiCo International, as Area VP in Europe and the Middle East, and previously at Nestle and Polycell. Ross is married with three children. He is a passionate supporter of Crystal Palace Football Club and a lover of golf.

Reviews

Lively and engaging read designed to provide practicalskills. (Supply Business, January 2014) a great tool for those working in a corporatesetting who have an idea to pitch. (B2B Marketing,August 2014)

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