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Online Community Management for Dummies


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Table of Contents

Introduction 1 Part I: The Basics of Online Community Management 7 Chapter 1: Fostering an Online Community 9 Chapter 2: What You Have to Know about Online Communities 31 Part II: Embracing the Community Manager s Role 47 Chapter 3: Becoming an Online Community Manager 49 Chapter 4: Establishing Community Policies and Guidelines 75 Part III: Building a Productive Online Community 111 Chapter 5: Getting Started with Your Online Community 113 Chapter 6: Communicating with Your Community 125 Chapter 7: Listening to Your Community 145 Chapter 8: Building Kids Communities 167 Part IV: Growing Your Community 177 Chapter 9: Welcoming New Members 179 Chapter 10: Encouraging Community Interaction and Involvement 193 Chapter 11: Attracting More People to Your Website 203 Part V: Assessing the Health of Your Community 217 Chapter 12: Evaluating Community Participation 219 Chapter 13: Paying Attention to the Numbers 231 Chapter 14: Making Decisions Based on Your Findings 243 Part VI: Taking Your Community Offline 249 Chapter 15: Fostering Community Growth with Offl ine Activity 251 Chapter 16: Hosting Meetups and Tweetups 261 Part VII: The Part of Tens 273 Chapter 17: Ten Essential Community Manager Tasks 275 Chapter 18: Ten Must-Have Skills for Community Managers 281 Chapter 19: Ten Best Practices of a Community Manager 289 Index 297

About the Author

Deborah Ng is a professional blogger, community manager, and social media enthusiast who grew her little writing blog into the number one online community for freelance writers before selling in 2010. She's the former community manager for several online brands, and when she's not sharing on one of the social networks, she can be found in her current role as Conference Director for BlogWorld and New Media Expo.

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