Name: Online Place Branding: The Case of Hong Kong (Routledge Advances in Management and Business Studies)
Brand: Routledge
SKU: 319416737
Price: 88.9 AUD
Availability: InStock

1. Introduction 2. Decoding online place branding as a multidisciplinary area 3. The present study 4. The online place brand identity of Hong Kong 5. The online place brand image of Hong Kong 6. Closing the gap between identity and image of the Hong Kong online place brand 7. Going beyond the Hong Kong online place brand 8. Moving forward

About the Author

Phoenix Lam is Assistant Professor in the Department of English at the Hong Kong Polytechnic University and a member of the Research Centre for Professional Communication in English.

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Table of Contents

About the Author