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The Organic Advantage
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Table of Contents

Introduction: My Story

Why I wrote this book

Who this book is for

Why you need this book

How to use this book

Part One: Why?

Does SEO work?

Then and now

The good, the bad and the downright ugly

Part Two: What?

The ANCHOR model

Audit

Next steps

Content

Hyperlinks

Ongoing tasks

Review

Part Three: What Else?

Into the blender

Paid strategies for ecommerce

Bringing it all together

Who should do the work?

Conclusion

It's not too late

The e-commerce scorecard

Glossary

References

Acknowledgements

The Author

About the Author

Martin Hayman is the founder of Wild Sprout - an agency specialising in SEO and growth for ecommerce businesses. He first got his head into SEO in 2009 and has experience of both agency and client-side campaigns. In demand for his technical SEO, auditing, and migrations, he also speaks at industry events and provides training for businesses and agencies. Learn more at www.martinhayman.com

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