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Organic Wine

A Marketer's Guide

By Beatrice Cointreau

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Format: Paperback, 200 pages
Published In: United States, 01 January 2016
Organic Wine describes the major promotional, marketing, and business challenges facing "organics" through an exhaustive examination of the European and American markets.Author Beatrice Cointreau identifies a multitude of regulatory, commercial, and practical paradoxes bedevilling producers' ability to craft a complete and coherent consumer message, from labelling and advertising to public relations. Building on detailed case studies, she presents an analysis of global production and market trends and provides clear insights on how to position one's product within that paradoxical environment to the best effect.This book is a one-of-a-kind look at the topic of global organic wine markets and how winemakers can better position themselves within this growing market.

About the Author

Beatrice Cointreau successfully ran marketing departments at several Cognac and Champagne houses for 25 years. She lives in Los Angeles and Paris.

EAN: 9781935879633
ISBN: 1935879634
Publisher: Board and Bench Publishing
Dimensions: 22.61 x 14.73 x 0.64 centimetres (0.25 kg)
Age Range: 15+ years
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