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The Other Parent


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About the Author

Jim Steyer is the CEO of Common Sense Media. He has spent more than twenty years as one of the most respected experts and entrepreneurs on issues related to children's policy and media in the United States. Prior to founding Common Sense, Jim was Chairman and CEO of JP Kids and served as President of Children Now, a leading national advocacy and media organization for children. In addition to his duties at Common Sense, Jim teaches popular courses on civil rights, civil liberties, and children's issues at Stanford University. Jim grew up in New York City and now lives with his family in the Bay Area.

Chelsea Clinton is a champion for girls and women through her advocacy, writing, and work at the Clinton Foundation. She is also an adjunct assistant professor at Columbia University's Mailman School of Public Health. She lives in New York City with her husband, their children, and their dog.


In this balanced and stimulating study, Steyer, a professor of education and political science at Stanford, CEO and chair of family media company JP Kids, and father of three, addresses the media's influential presence in kids' lives as "the other parent." Without demonizing the media, Steyer offers an in-depth look at the effects of TV, video games, and the Internet on today's kids and explains the lack of social responsibility in many media companies as they cater to stockholders over children. Backing up his convincing argument with dependable statistics, Steyer discusses the consequences of exposure to sex, coarseness, violence, and commercialism long before children are ready to understand them and offers real-world solutions that encourage a more active parental and citizen role. Also included are practical strategies for parents, educators, and even the government. This study successfully tackles a serious issue and as such deserves a place in all public, high school, and academic libraries. Leroy Hommerding, Fort Myers Beach P.L. Dist., FL Copyright 2002 Cahners Business Information.

Donald Kennedy President emeritus, Stanford University and editor in chief, Science magazine As a respected teacher, advocate, entrepreneur, and caring parent, Steyer is perfectly positioned to rewrite the rules for media and kids. No one else could have written this book with as much authority and passion as Steyer brings to his subject.

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