Table of Contents

Table of Contents; Foreword; Part I - How Sony CSL Turns Research into Results; Chapter 1 - Birth of the Technology Promotion Office (TPO); Chapter 2 - Case Studies in Technology Transfer; Chapter 3 - Next-Level Challenges for the Technology Promoter; Chapter 4 - Techniques for Technology Promotion; Part II - Researchers on Technology Promotion; Chapter 5 - Implementing outrageous ideas - Alexis Andre, Researcher; Chapter 6 - Implementation of Academic vs. Corporate Research - Jun Rekimoto, Deputy Director; Chapter 7 - Papers are fine, but nothing beats the joy of research that becomes products that change the world! - Takashi Isozaki, Researcher; Part III - The History of TPO (Mario Tokoro); Chapter 8 - Before TPO; Chapter 9- From the Perspective of Technology Management; Chapter 10 - What TPO Represents; In Closing: Borderless Technology Promotion; Afterword

About the Author

Tetsu Natsumem


General Manager


 Sony Computer Science Laboratories, Inc.


August 2004 – Present (12 years 2 months)





Head of Technology Promotion Office of Sony CSL and responsible for business incubation of research projects.





Sony CSL was founded in February 1988. Each Sony CSL researcher sets an ambitious goal and approaches it systematically using Open Systems Science, publishing his or her findings along the way. We believe that the best results are produced by individuals acting independently, or as members of an ad hoc team, and that a laboratory should offer the best possible conditions to support such activities. At Sony CSL, value is assessed by the degree to which achievements are perceived to contribute to humanity and society, to new science and technology, to industrial progress, and to product development... Our aim is to become a laboratory whose reputation and myriad achievements long stand the test of time.





Mario Tokoro served as Senior Vice President of Technology Policy and Relations and Co-Chief Technical Officer at Sony Corporation. Mr. Tokoro served as Electronics Co-Chief Technology Officer, Corporate Executive Vice President, President of Platform Technology Center at Sony Corporation. He served as President of Network & Software Technology Center a division of Sony Corporation. Mr. Tokoro served as the President of Sony Computer Science Laboratories Inc., a subsidiary of Sony Corporation. He serves as Member of the Board of Governors of EPCglobal, Inc. Mr. Tokoro served as Professor at Keio University Faculty of Science and Technology. He served as Executive Officer of Sony Corp. since 1997.