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Outthink the Competition
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A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.
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Table of Contents

Acknowledgments ix PART 1 THE FOUNDATION 1 Chapter 1 Evolution through Revolution 3 Chapter 2 Today s Business Revolution 14 PART 2 THE NEW OUTTHINKER PLAYBOOK 29 Chapter 3 Move Early to the Next Battleground 35 Chapter 4 Coordinate the Uncoordinated 43 Chapter 5 Force Two-Front Battles 54 Chapter 6 Be Good 64 Chapter 7 Create Something Out of Nothing 75 PART 3 THE FIVE HABITS OF OUTTHINKERS 85 Chapter 8 Mental Time Travel 87 Chapter 9 Attacking the Interconnected System 94 Chapter 10 Frame Shifting 100 Chapter 11 A Disruptive Mind-Set 106 Chapter 12 Shaping Perceptions 118 PART 4 APPLY THE OUTTHINKER PROCESS 127 Chapter 13 Step 1: Imagine 131 Chapter 14 Step 2: Dissect 137 Chapter 15 Step 3: Expand 144 Chapter 16 Step 4: Analyze 149 Chapter 17 Step 5: Sell 155 PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161 Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163 Chapter 19 Phase 2: Create Playbook Asymmetry 173 Chapter 20 Phase 3: Construct an Outthinker Culture 181 Appendix A The Research 193 Appendix B The 36 Stratagems 197 Appendix C Tools 211 Notes 217 Index 225

About the Author

Kaihan Krippendorff is is a business strategist, author, and investor. A former consultant with McKinsey & Co., Kaihan works globally with ambitious large and medium-sized corporations, including Microsoft, L'Oreal, and Johnson & Johnson, teaching executives and entrepreneurs how to unleash their strategic creativity to raise their organization's performance. Kaihan also blogs for FastCompany.com, is an active public speaker, and is regularly featured in key business media outlets. His previous books include The Art of the Advantage , Hide a Dagger Behind A Smile , and The Way of Innovation . Learn more at www.kaihan.net.

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