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Outthink the Competition
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Table of Contents

Acknowledgments ix

PART 1 THE FOUNDATION 1

Chapter 1 Evolution through Revolution 3

Chapter 2 Today s Business Revolution 14

PART 2 THE NEW OUTTHINKER PLAYBOOK 29

Chapter 3 Move Early to the Next Battleground 35

Chapter 4 Coordinate the Uncoordinated 43

Chapter 5 Force Two-Front Battles 54

Chapter 6 Be Good 64

Chapter 7 Create Something Out of Nothing 75

PART 3 THE FIVE HABITS OF OUTTHINKERS 85

Chapter 8 Mental Time Travel 87

Chapter 9 Attacking the Interconnected System 94

Chapter 10 Frame Shifting 100

Chapter 11 A Disruptive Mind-Set 106

Chapter 12 Shaping Perceptions 118

PART 4 APPLY THE OUTTHINKER PROCESS 127

Chapter 13 Step 1: Imagine 131

Chapter 14 Step 2: Dissect 137

Chapter 15 Step 3: Expand 144

Chapter 16 Step 4: Analyze 149

Chapter 17 Step 5: Sell 155

PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161

Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163

Chapter 19 Phase 2: Create Playbook Asymmetry 173

Chapter 20 Phase 3: Construct an Outthinker Culture 181

Appendix A The Research 193

Appendix B The 36 Stratagems 197

Appendix C Tools 211

Notes 217

Index 225

About the Author

Kaihan Krippendorff is is a business strategist, author, and investor. A former consultant with McKinsey & Co., Kaihan works globally with ambitious large and medium-sized corporations, including Microsoft, L'Oreal, and Johnson & Johnson, teaching executives and entrepreneurs how to unleash their strategic creativity to raise their organization's performance. Kaihan also blogs for FastCompany.com, is an active public speaker, and is regularly featured in key business media outlets. His previous books include The Art of the Advantage , Hide a Dagger Behind A Smile , and The Way of Innovation . Learn more at www.kaihan.net.

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