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Overcoming Floccinaucinihilipilification
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About the Author

JON MANNING has vast experience in value-based pricing, gained in technology and a range of other industries. His career has been a journey through three other pricing methodologies: the mysterious pricing of the oil industry, cost-plus pricing in the catering industry, and dynamic pricing in aviation and other services industries. www.lornahendry.com www.theeruditepen.com

Reviews

"When reading this wonderful book, I thought to myself, 'I wish this was written when I first started last century!' As an entrepreneur and educator, Jon's book passes the two vital tests of being very practical and immediately useful. With this book and access to Jon's global network, you will be on your way to enter, survive and thrive. I recommend the book to you as an essential resource for your business." MARCUS POWE PhD"Whatever you pay for this book, the value you receive will way exceed it. Jon has mastered the art of translating the usually dry maths of pricing, into the magic science of persuasion. Watch your revenue grow immediately after reading and implementing the strategies inside. Mine did!" From Wade Kingsley, Founder & CEO, The Ideas Business.

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