JON MANNING has vast experience in value-based pricing, gained in technology and a range of other industries. His career has been a journey through three other pricing methodologies: the mysterious pricing of the oil industry, cost-plus pricing in the catering industry, and dynamic pricing in aviation and other services industries. www.lornahendry.com www.theeruditepen.com
"When reading this wonderful book, I thought to myself, 'I wish
this was written when I first started last century!' As an
entrepreneur and educator, Jon's book passes the two vital tests of
being very practical and immediately useful. With this book and
access to Jon's global network, you will be on your way to enter,
survive and thrive. I recommend the book to you as an essential
resource for your business." MARCUS POWE
PhD"Whatever you pay for this book, the value you receive
will way exceed it. Jon has mastered the art of translating the
usually dry maths of pricing, into the magic science of persuasion.
Watch your revenue grow immediately after reading and implementing
the strategies inside. Mine did!" From Wade Kingsley,
Founder & CEO, The Ideas Business.
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