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Pantone revolutionised the graphic arts industry with the launch of the Pantone Matching System in 1 963, which enabled designers and printers to articulate and reproduce accurate colour anywhere in the world. This system achieved global acceptance and quickly became the standard in colour naming and matching. Today, Pantone serves not only as the premier colour consultant and authority in trends, but as a consumer brand in apparel, homeware, accessories, arts and crafts, stationary and office, home furnishings and electronics product lines.