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Paradox of Choice
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About the Author

Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He is the author of several books, including Practical Wisdom: The Right Way to Do the Right Thing, with Kenneth Sharpe, and Why We Work. His articles have appeared in many of the leading journals in his field, including American Psychologist.

Reviews

"With its clever analysis, buttressed by sage New Yorker cartoons, The Paradox of Choice is persuasive."--BusinessWeek
"Schwartz has plenty of insightful things to say about the perils of everyday life."--Booklist
"Brilliant.... The case Schwartz makes... is compelling, the implications disturbing.... An insightful book."--Christian Science Monitor
"Schwartz lays out a convincing argument.... [He] is a crisp, engaging writer with an excellent sense of pace."--Austin American-Statesman
"Wonderfully readable."--Washington Post
"An insightful study that winningly argues its subtitle."--Philadelphia Inquirer
"Schwartz offers helpful suggestions of how we can manage our world of overwhelming choices."--St. Petersburg Times

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