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Elvira Lang, MD, FSIR, FSCEH, is a pioneer and leading world expert in the use of hypnosis during medical procedures Her research-based refinement of hypnotic techniques has resulted in greater patient comfort, increased practitioner effectiveness, and improved financial performance. Dr. Lang is Associate Professor of Radiology at Harvard Medical School and creator of Comfort TalkTM: a widely acclaimed innovative method on non-pharmaceutical sedation. She is founder of Hypnalgesics, LLC, which trains medical teams in rapid rapport and quick hypnotic techniques. Dr. Lang is internationally known in the field of interventional radiology; she served as Chief of Interventional Radiology at Beth Israel Deaconess Medical Center/Harvard School of Medicine in Boston from 1998 through 2006. Dr. Lang has trained nurses, doctors and technologists to incorporate procedure hypnosis into medical areas from a variety of disciplines including MRI, breast care, oncology, urology, gastroenterology, diagnostic and interventional radiology, obstetrics, and dentistry. She held faculty appointments and leadership positions at the University of Heidelberg, Stanford University, the University of Iowa Hospital and Clinics, and the Beth Israel Deaconess Medical Center. Dr. Lang takes an active leadership role in the advance of hypnosis in the medical setting; she is past president of the New England Society of Clinical Hypnosis and of the Society of Clinical and Experimental Hypnosis. Eleanor Laser, PhD, is a clinical psychologist with extensive experience in using procedure hypnosis and hypnosis-assisted childbirth to ensure healthy patient outcomes. In addition to her private practice, she works in a number of medical settings. Dr. Laser is widely published, and lectures internationally. She has taught hypnosis techniques to psychologists and medical professionals around the world. Dr. Laser is an Approved Consultant for the American Society of Clinical Hypnosis (ASCH). She has served as trainer at the University of Iowa Hospital and Clinics in the Department of Interventional Radiology. At the Beth Israel Deaconess Medical Center, she partnered with Dr. Lang to develop training programs in rapid rapport and hypnosis adapted to the fast-paced nature of the modern patient encounter.