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Perform or Else
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About the Author

Jon McKenzie is Visiting Professor of Performance Studies at Tisch School of the Arts, New York University, where he teaches courses on globalization, experience design, and organizational performance. He also consults as a strategist in the new media industry. His essays include Laurie Anderson for Dummies and Towards a Sociopoetics of Interface Design: etoy, eToys, TOYWAR.

Reviews

"Overall, I find McKenzie's fluid essaying and profuse theorizing exhilarating. Alternately serious and ludic, vigorously interpretive and rewardingly idiosyncratic, this book is best read in the spirit in which it was written: as performance.." -"Theatre Journal, Arthur Sabatini, Arizona State University "In high-spirited prose that careens through both predictable and idiosyncratically selected texts and examples, McKenzie makes the case for rethinking performance as a concept and theory applicable far beyond theatre, performance, and cultural studies.." -"Theatre Journal, Arthur Sabatini, Arizona State University ..."incredibly smart, provocative, and important.." -Janelle Reinelt, University of California, Irvine "Wholly original. Extremely valuable. A truly remarkable book.." -Philip Auslander, author of "Liveness "This tour de force introduces 'performance' as a new practice giving access to a secret network connecting 'performance' in all its uses across the divisions of knowledge. The liminal hinge of this newtork is 'the Challenger Lecture Machine, ' to whose seven Challengers may be added this eighth wonder of the performance world.." -Gregory L. Ulmer, Professor of English, University of Florida

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