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Perry's Department Store


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Table of Contents

Preface Introduction: Perry's Background Information and How to Use this Simulation Chapter 1: Step 1: Redefine Customer Chapter 2: Step 2: Research Current Trends Chapter 3: Step 3: Develop Buying Plan Chapter 4: Step 4: Develop Stock Plans Chapter 5: Step 5: Shop the Market Chapter 6: Step 6: Plan Market Purchases Chapter 7: Step 7: Negotiating Profitability Chapter 8: Step 8: Examine Income Statement Chapter 9: Buyer's Role in Product Development Chapter 10: Career Opportunities in Retail Buying Appendix A: Web Site Resources Appendix B: Retailing Formulas Glossary Bibliography Index

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With its unique simulation approach, this book takes students step-by-step through a real-life buying experience to learn first-hand how a retail buyer completes a six-month buying plan and merchandise assortment plan.

About the Author

Karen M. Videtic is a Professor in the Department of Fashion Design and Merchandising at Virginia Commonwealth University, USA, where she has taught has taught retail buying, fashion merchandising, retail entrepreneurship, management, and fashion promotions since 1984. Cynthia W. Steele is Creative Director for C & F Enterprises/ Gallerie II, USA, where she is responsible for trend and design direction for the company. Formerly an Assistant Professor in the Department of Fashion at Virginia Commonwealth University, USA, she has taught courses in apparel industry, retail buying, merchandising, trends and fashion promotion. Her professional background includes product development in textiles, seasonal trim, gift, decorative accessories and home decor, over ten years in sales management in the gift and decorative accessories industry and over 15 years in retail buying and management for department and specialty stores.


I think the concept is great. I love the idea of having one department store and following it through all of the stages of the buying process. -- Dr. Lorynn R. Divita, Baylor University, US
The buying simulation is the main reason why I adopted this book. -- Dong Shen, California State University-Sacramento, US
The worksheets are the most beneficial part of this textbook, and my favorite because it forces students to use Excel (R) spreadsheets and visualize the numbers that I speak to in class lectures. This practical application is great for students and students usually say it helps them understand and see first hand that a career in buying is more numbers-oriented than they expected. -- Tracy Repko-Kuboff, Youngstown State University, US
Perry's is a unique book because of the interactive simulation approach to learning. -- Kathy Chrucky, International Academy of Design & Technology-Chicago, US

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