Absolutely Australia's Lowest Prices

Shop over 1.5 Million Toys in our Huge New Range

Perspectives on Brand Management

Product Details

Table of Contents

Part I - Brand Perspectives, Ch 1 - Perspectives and paradigms in brand management, Ch 2 - Brand equity, Ch 3 - Brand manifold, Part II - Brand Management, Ch 4 - Brand positioning, Ch 5 - Understanding brand performance measures, Ch 6 - Predictable patterns in buyer behaviour and brand metrics, Ch 7 - A model or brand salience, Ch 8 - Co-branding, Ch 9 - Employer brands, Ch 10 - Business-to-business brand management, Ch 11 - Legal aspects of brand management, Ch 12 - Brand evolution and demise, Part III - Brand Futures, Ch 13 - Emerging brands, Ch 14 - Consumers' relationship with brands, Ch 15 - Experiential branding, Ch 16 - Brand authenticity, Ch 17 - Shifting brands

About the Author

Mark D. Uncles is Professor of Marketing and Associate Dean Undergraduate in the School of Marketing at the University of NSW. He has taught at all levels of tertiary education, including bachelor, specialist masters and MBA programmes, doctoral programmes, non-degree certificate courses, open executive programmes and company-specific executive courses. Mark is Area Editor for the Journal of Product and Brand Management and for the Australian Journal of Management. He is on the Board of the International Journal of Research in Marketing, the Journal of Brand Management, the Journal of Empirical Generalizations in Marketing, the Australasian Journal of Marketing, the Journal of International Consumer Marketing, and the Journal of Direct, Data and Digital Marketing Practice.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Management » General
Home » Books » Business » Marketing » General
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Perspectives on Brand Management on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top