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Home » Books » Health & Wellbeing » Self Help » Motivational & Inspirational

Persuasion & Influence in a Week

How to Persuade in Seven Simple Steps

By Di McLanachan

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Format: Paperback, 128 pages
Other Information: Illustrations (black and white)
Published In: United Kingdom, 01 January 2013
SundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

Table of Contents

Sunday: What is influence? Monday: Conveying the right image Tuesday: Becoming a voice of authority Wednesday: Speaking the language of influence Thursday: Filtered thinking Friday: Flexible influencing Saturday: Proven persuasion techniques

Promotional Information

Learn in a week, what the experts learn in a lifetime

Promotional Information

Learn in a week, what the experts learn in a lifetime

About the Author

Di McLanachan is the best-selling author of 'NLP for Business Excellence' and has also written'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.

EAN: 9781444182705
ISBN: 1444182706
Publisher: Teach Yourself Books
Dimensions: 19.9 x 13.1 x 4.1 centimetres (0.13 kg)
Age Range: 15+ years
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