Table of Contents

1. Introduction

2. Toward a theory of pictorial framing

3. Editorial imagery

4. Cartooning the West: Moral framings in Egyptian cartoons (mis)representing America

5. Illustrating the Euro (I): JOURNEY/TIME blended frames and cultural-moral cognition

6. Illustrating the Euro (II): Modelling Opinion Editorial text-image relations on moral framing

7. Pictorial framing, morality, and experimentation

8. Closing remarks

About the Author

Ahmed Abdel-Raheem is Assistant Professor at the Department of English Studies at Maria Curie-Skłodowska University in Lublin, Poland. He is founder and co-editor of the John Benjamins journal Moral Cognition and Communication. He has published internationally in a number of journals, such as Discourse and Society, Multimodal Communication, Information Design Journal, Metaphor and the Social World, Visual Communication Quarterly, Pragmatics and Cognition, Cognitive Linguistic Studies, and Sciences de la Société.

Reviews

"[Abdel-Raheem's] monograph thus exemplifies the kind of problem-oriented (rather than model-oriented) approach that will enormously benefit visual and multimodality studies, and indeed humanities studies more generally." —Charles Forceville in Journal of Language and Education