RONNA LICHTENBERG is a management consultant, lecturer, and author of Work Would Be Great if It Weren't for the People and It's Not Business, It's Personal. She is a contributing editor at O: The Oprah Magazine and has been featured in women's media, including Lifetime Live, Oxygen, NBC's Weekend Today, CNN, The Wall Street Journal, The New York Times, and USA Today. She lives in New York City.
" One reason women are paid less than men is that they don' t
negotiate-they don' t ask. Ronna Lichtenberg makes it easy and even
fun." --Sheila Wellington, former President of Catalyst and
Clinical Professor of Management, NYU/Stern School of Business
" I wish I had learned how to 'pitch' at Harvard Business School---
it's absolutely essential to success. Luckily there's a book like
this!" --Rachel Greenwald, "New York Times" best-selling author of
Find a Husband After 35 Using What I Learned at Harvard Business
School
" Having coached corporate women for several decades on how to
become successful leaders, I' ve found that one of the reasons
working women don' t get what they want, and deserve, is that they
don' t ask for what they really want!!! Lichtenberg makes sense of
all the complex reasons why women have so much trouble with asking,
and then lays out how to do it so clearly that any woman reading
this will be able to put it to use and see immediate results. Her
"pink and blue theory" is one I plan to use with the women in my
own organization!!!!!" --Jean M. Otte, Founder and CEO, WOMEN
Unlimited, Inc.
" Whether you're male or female, Ronna Lichtenberg's book is chock
full of brilliant ideas to help you win. A great read with powerful
ideas for every business woman-and for smart business men too."
--Donny Deutsch, Chairman & CEO, Deutsch, Inc.
" Study upon study points to self-promotion as both critical for
success and difficult for many otherwise accomplished women. Ronna
Lichtenberg goes well beyond the usual tips about how to play
corporate power games to teach womenhow to empower themselves in
their own way. Any woman who wants to lead (or is already leading)
should read this." --Herminia Ibarra, Ph.D., The INSEAD Chaired
Professor of Organizational Behavior and author of Working
Identity: Unconventional Strategies for Reinventing Your Career
" New technology shows that men and women tend to think and act
differently. Ronna Lichtenberg tells us how to turn that knowledge
into helping women succeed." --Judy B. Rosener, Ph.D., Professor,
Graduate School of Mangement, UCIrvine, Author, America's
Competitive Secret, Women Managers
" Any woman who wants to build her business needs to know how to
pitch. This book will help both the woman ready to make her first
dollar and the woman ready to make her next million." --Dr. Marsha
Firestone, Women Presidents Organization
" Pitch Like a Girl is important for all women who may not consider
themselves businesswomen. The plight of nurses has become a
national crisis. Hospitals and healthcare are "blue" dominated
fields and Ronna's landmark work offers a valuable framework and
practical strategies for Nurses and Nurse Executives to create
environments and build relationships that will amplify their voices
and promote their valuable contributions to healthcare." --Theresa
Rejrat, Deputy Executive Director, Patient Care
Services/Nursing
Bellevue Hospital Center
" In a style that is both entertaining and informative, Lichtenberg
has translated scientific findings into a wealth of practical
advice that will help women shatter the glass ceiling without
losing their femininity." --Laurie A. Rudman, Associate Professor,
Department ofPsychology
The State University of New Jersey, Rutgers
" Pitch like a girl will become the ultimate complement! Ronna
Lichtenberg outlines all the steps women need to take to truly
master negotiating. Its a must read for anyone who thinks pink!" --
Alexandra Lebenthal, President and CEO, Lebenthal & Co., Inc
" Ronna' s new book is chock full of useful information for women
who already enjoy success in the business world as well as those
who aspire to do great things. Her candid, no-holds-barred advice
and real-life storytelling is a powerful combination that is bound
to strike a chord with working women everywhere." --Lisa Weber,
President, Individual Insurance, MetLife
" I love that Ronna' s book teaches women to embrace who they are
and bring their fullest selves to the business and marketing table.
Thought-provoking, well-researched, and inspiring!" --Julie
Morgenstern, author of Making Work, Work
" This book is a valuable resource for women who want to take
charge of their careers. Ronna shares a framework for understanding
style and individual differences in a way that challenges us to own
our strengths and maximize our impact. Very empowering!" --Mae
Douglas, Senior Vice President and Chief People Officer, Cox
Communication
Lichtenberg, a corporate consultant and contributing editor at O
magazine, has written a funny and heartfelt how-to manual for women
on selling themselves without selling out. The title refers to the
proverbial sales pitch and is used throughout as a metaphor for
getting what you want. To that end, the author walks readers
through the entire process, from visualizing an ideaand rafting the
pitch to pricing it, sizing up the opponent, and presenting.
Lichtenberg bases much of her direction on a stereotypical but
effective pink-vs.-blue framework, where women are more often than
not "pink" while the world of business tends to be "blue." By
providing helpful tips in a friendly, girl-talk manner, she deals
with tough issues, including self-promotion, negotiating,
rejection, and failure, in a nonthreatening and humorous style.
Work sheets and checklists increase readers' participation, with
anecdotes used to illustrate numerous points. Overall, this is a
fun read and one likely to boost one's sales skills and
self-confidence. Recommended for public libraries.-Susan Hurst,
Miami Univ. of Ohio Lib., Oxford -- Library Journal
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