Will Page is the former Chief Economist of Spotify and PRS for Music where he pioneered Rockonomics. At PRS he published work on Radiohead's In Rainbows and saving BBC 6Music. At Spotify he helped redefine catalogue and articulated the global value of music copyright. A passionate communicator, Will’s work is regularly featured in Billboard, the Economist and the Financial Times. His most recent publication examined COVID-19's impact on Britain's live and recorded music industries. Will is a Visiting Fellow of the London School of Economics and Fellow of the Royal Society of Arts. Tarzan Economics is his first book.
'Tarzan Economics is a wild ride ... fun to read and full of
business strategy take-aways - from Napster to Mark Twain's
patents, Will Page writes with verve and deep insight.'
*Google Distinguished Scientist*
'I loved this book - it's highly entertaining and full of brilliant
factoids and nuggets. But, more importantly, it's got an important,
well-presented and well-argued central thesis about the need for
industries - and government - to make the technology leap, not just
in how they do things, but how they measure things, too. It makes
provoking connections...why museums should learn from the Atlanta
Falcons; and how spectacularly wrong it is to measure the health of
the economy on GDP.'
*Minister of State for Culture & the Digital Economy, 2010-16*
'As the chief economist at Spotify, Will Page didn’t just react to
disruption - he anticipated it and helped to fuel it. His
experience in the music industry is full of takeaways for riding
waves of change instead of being bowled over by them.'
*Bestselling author of Think Again and Originals*
'Economics - the "dismal science" - is brought to life in
Tarzan Economics. Rapid changes in technology and in mindset can
turn a problem into a massive opportunity'
*Chancellor of the Exchequer, 2007-10*
'The turbulent recent history of the [music] industry also
provides a catchy soundtrack for other examples, from kitchen
and household brand Tupperware’s early success in viral
marketing to the 13th-century Rhine League’s cautionary tale
for collectives, interspersed with anecdotes and song
references. If this entertaining book doesn’t yet have a
Spotify playlist, it certainly should do.'
*Financial Times*
‘Not just an engaging account of the recent economics of the music
industry, but a treasure trove of general lessons in business
economics.’
*Fellow of St John's College, Oxford, and award-winning author of
'Radical Uncertainty'*
'Entertaining and insightful...full of colourful examples'
*Linda Yueh, author of The Great Economists*
'This book carries lessons on two essential concepts in today’s
world: the attention economy and the difference between builders
and farmers. The takeaways are as relevant to running a large
corporation as they are to starting your own business. A compelling
and generous read.'
*Bestselling author of 'The Four' and 'Post Corona'*
'"Welcome to the jungle," Tarzan! Will Page nailed it
again. At Kobalt, we loved every time Will drew conclusions
about the music industry and pointed to where it needed to
go. Facts instead of fear. Here in his new book, he summarises
complex changes into understandable concepts. You spend 20
years in school. Reading Will's book is a faster way to
understand more, especially about yourself!'
*Founder & Chairman, Kobalt Music*
'Deftly extrapolating from the music industry’s disruptions, Page
urges us to look sceptically beyond face value. He guides us
on how to pivot our thinking by identifying factors that point in a
contrary direction - sometimes subtle, sometimes hiding in plain
sight.'
*CEO of peermusic*
'Excellent... Whether you are involved in a disrupted business or
just interested in digital economics, Tarzan Economics is a
terrific read, very nicely written, and with the economic analysis
sweetened with plenty of examples.'
*Diane Coyle*
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