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Plan D
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About the Author

Mike Maddock will tell you that his purpose is to inspire and empower curiosity. A serial entrepreneur and self-described Idea Monkey, Mike has launched six successful businesses. Today he is the CEO and founding partner of Maddock Douglas, an innovation and growth consultancy that has helped over 25 percent of the Fortune 100 invent, brand and launch new products, services and business models. Mike also helps lead the Gathering of Titans Entrepreneurial Conclave at MIT, is a featured columnist for Forbes, and frequently inspires and empowers Disruptors like you on stages around the world.

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