Figures, Exhibits, and Exercises ix Figures, Exhibits, and Exercises Available Online xiii Foreword xvii Preface xxi Acknowledgments xxvii The Authors xxix 1 Planning Programs for Adults: What It?s All About 1 2 Introducing the Interactive Model of Program Planning 27 3 Exploring Foundation Knowledge of Program Planning 52 4 Discerning the Context 79 5 Building a Solid Base of Support 106 6 Identifying and Prioritizing Ideas and Needs 133 7 Developing Program Goals and Objectives 161 8 Designing Instruction 181 9 Devising Transfer of Learning Plans 209 10 Formulating Program Evaluation Plans 232 11 Selecting Formats, Scheduling, and Staffing Programs 259 12 Preparing and Managing Budgets 283 13 Organizing Marketing Campaigns 311 14 Details, Details, Details 338 15 Revisiting the Model and Looking to the Future 366 References 384 Name Index 411 Subject Index 417
Rosemary S. Caffarella is an emerita professor of education in the College of Agriculture and Life Science at Cornell University. Her research and writing activities have focused on adult development and learning, and program planning and evaluation. She has authored or coauthored a number of books, including the award-winning Learning in Adulthood. Sandra Ratcliff Daffron, president and CEO of the Institute for Professional Training & Education, is an international authority on adult and continuing professional education and professor of adult education at Western Washington University.