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Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition


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Table of Contents

  • 1 Introduction
  • 2 Strategic Planning in Meetings, Expositions, Events and Conventions
  • 3 Meetings and Events as Complex Projects
  • 4 Risk Management for Meetings, Expositions, Events and Conventions
  • 5 Stakeholder Management
  • 6 Accounting and Financial Planning
  • 7 Event Program Planning
  • 8 Planning and Designing the Environment
  • 9 Site Planning
  • 10 Food and Beverage Planning
  • 11 Marketing
  • 12 Promotions Planning
  • 13 Sales Initiatives in the Meetings and Events Industry
  • 14 Epilogue

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