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The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by marketing expert Cynthia Johnson.

About the Author

CYNTHIA JOHNSON is the cofounder of the Los Angeles-based branding agency Bell + Ivy and has 1.5 million followers on Twitter (@CynthiaLive), where she is the 12th most followed marketing expert--just after Seth Godin. She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed her as one of the 20 digital marketing people to follow, and Mashable named her the third most important marketer to follow on SnapChat (#CyninLA). Johnson sits on the advisory board for and is a frequent guest speaker at USC's Marshall School of Business, Stanford's Igniter program, and at Fortune 500 companies' executive retreats (speaking at 70 events in 2 years). She is a columnist and mentor for Entrepreneur magazine. Her work has also been featured in Inc., Forbes, and TIME and her digital marketing presentation on SlideShare has more than 100,000 views. She has advised on the social media, branding, and viral campaigns for companies such as Vans, Levi's, and the Susan B. Komen Foundation. She also runs book clubs on Slack, including one focused on personal branding.


"Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact."
--Seth Godin, author of This Is Marketing

"Johnson has created what will become a 'go-to' bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million."
--Plastic Jesus, street artist "Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don't want to leave YOUR brand up to the world's imagination."
--Dr. Mark Goulston, author of Just Listen "Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book."
--Setema Gali, Super Bowl champion and author of Winning After the Game

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