Download the Free Fishpond App!
Download on the App Store

Android App on Google play
Playing to Win: How Strategy Really Works

Already own it?

Sell Yours
Home » Books » Business » Management » Strategy

Playing to Win [Audio]

How Strategy Really Works

By A. G. Lafley, Roger L. Martin, L. J. Ganser

Elsewhere $25.44 $18.19   Save $7.25 (28%)
Free shipping Australia wide
Ships from USA
Order Now for Christmas with e-Gift
Rating:
 
Register or sign-in to rate and get recommendations.
Format: CD-Audio
Other Information: Relay time: 433min; 6 Units
Published In: United States, 01 September 2014
This is A.G. Lafley s guidebook. Shouldn t it be yours as well?

Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he ll use to restore P&G to its former dominance listen to this audiobook.

Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The audiobook shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success where to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

(1) What is our winning aspiration?(2) Where will we play?(3) How will we win?(4) What capabilities must we have in place to win?(5) What management systems are required to support our choices?

The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach and then making the right choices to support it makes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today s most celebrated brands and products. Let this audiobook serve as your new guide to winning, as well.

"
EAN: 9781491528792
ISBN: 1491528796
Publisher: Brilliance Audio
Dimensions: 16.5 x 13.7 x 1.8 centimetres (0.16 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling Playing to Win: How Strategy Really Works on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.

 

This item ships from and is sold by Fishpond.com, Inc.