Table of Contents

Part I: Getting Started Chapter 1: Self-Assessment Chapter 2: Plan Your Podcast for Profit Chapter 3: Creating and Launching Your Podcast Chapter 4: Grow Your Audience Part II: Generating Profit Chapter 5: Selling Products and Services Chapter 6: Podcast Consulting and Teaching Chapter 7: Advertising and Sponsorship Chapter 8: Premium Content and Paid Subscriptions Chapter 9: Building Your Expert Status Chapter 10: Measure Chapter 11: Optimize Your Results Chapter 12: Outro

About the Author

Leesa Barnes is the president of Toronto-based Caprica Interactive Marketing and hasbeen featured in national and international media as a recognized expert in podcasting and new media. She lives in Toronto, Ontario.

Reviews

"I've downloaded your podcasts and enjoyed them." Alan Alda, actor and author, Never Have Your Dog Stuffed"

"Smart . . . strategic. . . . This book is a must read." Larry Lawfer, founder and president, YourStories"

"The most advanced examination of the money to be made." Paul Colligan, PaulColligan.com"