List of Figures and Tables-. List of Contributors-. 1. Introduction; Darren G. Lilleker & Mark Pack-. 2. Election Strategies, Campaign Themes and Target Voters; Andrew Mullen-. 3. Manifestos As an Extended Branding Campaign; Andrew White-. 4. Party Branding: A Case Study of Online Political Posters; Vincent Campbell and Benjamin Lee-. 5. Political Party Advertising and Marketing Strategies in the 2015 UK Election; Janine Dermody-. 6. Strategic Media Management; Darren G. Lilleker-. 7. Digital Political Marketing; Anthony Ridge-Newman and Mary Mitchell-. 8. The Battle for Brighton: The View From Cyberspace; Ivor Gaber and Coral James O'Connor-. 9. Lessons for Political Marketing From 2015; Mark Pack-. Bibliography-. Index.
Darren G. Lilleker is Associate Professor of Political Communication in the Faculty of Media & Communication, Bournemouth University, UK. He has written widely on political communication, political marketing and the impact on voter cognition and behaviour. He is also chair of the PSA Political Marketing Specialist Group.
Mark Pack is Associate Director, Blue Rubicon, UK. He was formerly Head of Digital at MHP Communications and before that Head of Innovations at the Liberal Democrats running their 2001 and 2005 internet general election campaigns. He was also Co-Editor of Liberal Democrat Voice, the most widely-read Liberal Democrat blog in the UK, until 2013 and has been a Visiting Lecturer at City University in the Journalism Department.