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Political Marketing and British Political Parties

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Table of Contents

1. Political marketing and political parties - what is it all about; 2. Thatcher - the marketing pioneer; 3. Labour's resistance to political marketing; 4. A triumph of presentation over the product - Labour 1983-1987; 5. The limited effect of limited marketing - why Labour did not win in 1992; 6. The fall of the Conservatives and the neglect of political marketing; 7. Blair and the new Labour design - 1992-1999; 8. Conclusion - The party's just begun

About the Author

Jennifer Lees-Marshment is Research Fellow at the University of Aberdeen

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