How does Fishpond Work?

Turn your Clutter Into Cash with SmartSell.TM Book a Courier Pickup Today!

Political Marketing and British Political Parties
By

Rating
New or Used: 3 copies from $49.99
This work demonstrates how British political parties now have to use sophisticated political marketing techniques in order to gain electoral success. By conducting focus groups and opinion polls, parties attempt to find out what it is that voters want from them - they then change their behaviour and political stance in order to reflect their findings. The summer of 2000 provided classic examples of this type of behaviour in action, with William Hague and Tony Blair sending out conflicting and confusing soundbites in an attempt to capture the popular imagination on issues such as pensions, asylum seekers and the pound. Parties now attempt to offer a complete product - including their leader, membership rights and policy - that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. In 1983 Labour were the classic example of a party that was led by ideology and tried to persuade voters that their way was the right way, whereas new Labour in 1997 is the classic market-oriented party. Political parties today focus on the needs and wants of voters in much the same way that businesses seek to serve their consumers in order to make profits. The title goes on to discuss what this means for democracy - are parties more responsive, voters more critical and is there a greater focus on policy and delivery - is British democracy thriving, or is the fact that there is no longer any ideological standpoint behind the messages of the major parties an affront to the democratic process?
Product Details

Table of Contents

1. Political marketing and political parties - what is it all about; 2. Thatcher - the marketing pioneer; 3. Labour's resistance to political marketing; 4. A triumph of presentation over the product - Labour 1983-1987; 5. The limited effect of limited marketing - why Labour did not win in 1992; 6. The fall of the Conservatives and the neglect of political marketing; 7. Blair and the new Labour design - 1992-1999; 8. Conclusion - The party's just begun

About the Author

Jennifer Lees-Marshment is Research Fellow at the University of Aberdeen

Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Political Marketing and British Political Parties: The Party's Just Begun (Political Analyses S.) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top