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The ultimate study of why popularity matters and how you're hardwired to crave it

About the Author

Mitch Prinstein Ph.D. is the John Van Seters Distinguished Professor of Psychology and the Director of Clinical Psychology at the University of North Carolina at Chapel Hill. Mitch's Peer Relations Lab, first at Yale University and then UNC, has conducted research on popularity and peer relations for almost 20 years. His classes on popularity are so popular that people queue down the halls to get in and he has to use the largest lecture halls to hold them. Mitch also serves as the President for the Society for the Science of Clinical Psychology and is a former member of the Board of Directors for the American Psychological Association.

Reviews

""We have all imprinted emotionally on the vicissitudes of our teenage years. Mitch Prinstein, in this compelling, page-turner, tells us why and also how we can shed the skins of our adolescence. Even better he tells us how our children can achieve meaningful popularity. A science-based Dale Carnegie."" -- Martin E.P. Seligman, Ph.D. Zellerbach Family Professor of Psychology and the Director of the Positive Psychology Center, University of Pennsylvania

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