Table of Contents

List of Illustrations Acknowledgements Introduction 1. The Postcolonial Cultural Industry: Notes on Theory and Practice 2. Literary Prizes and the Award Industry 3. Boutique Postcolonialism: Cultural Value and the Canon 4. Advertising the Margins: Translation and Minority Cultures 5. The Adaptation Industry. The Cultural Economy of Postcolonial Film Adaptations 6. Postcolonial Chick Lit: Postfeminism or Consumerism? Bibliography  

About the Author

Sandra Ponzanesi is Professor of Gender and Postcolonial Studies, Department of Media and Culture Studies, Utrecht University, the Netherlands. Among her main publications are: Paradoxes of Postcolonial Culture (2004), Postcolonial Cinema Studies (2012), Deconstructing Europe (2012), Gender, Globalization and Violence (2014), Postcolonial Transitions in Europe (2016).

Reviews

'In the many 'scattered speculations' on a robust global marketplace for cultural exotica, repeatedly the stress has fallen on the appropriation, reification, and commodification of postcolonial artworks. Sandra Ponzanesi's The Postcolonial Cultural Industry offers a refreshingly new take on the contemporary scene. Even as she investigates precisely how culture industries (film studios to presses) capitalize on all things postcolonial, Ponzanesi highlights those artworks that routinely escape commodification through their canny renegotiation of the culture games. A must read for scholars of cultural globalization, The Postcolonial Cultural Industry is a critically astute and intellectually lively book on the political economy of postcolonial studies.' - Bishnupriya Ghosh, University of California, USA