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Power Your Tribe

WALL STREET JOURNAL AND USA TODAY BESTSELLER Is your team thriving in a world of relentless and rapid change? From the New York Times bestselling author of SmartTribes and Rules for Renegades comes a potent set of neuroscience-based tools to empower your team in uncertain times. Whether it's diminished sales, increased competition, or corporate restructuring, change is a natural part of doing business in today's high-speed, information-overload, instant-response environment. But inherent in human nature is resistance to change-a basic emotional response that is well-documented by neuroscience. In this groundbreaking guide, top leadership consultant and employee engagement expert Christine Comaford shows you how to bring your tribe together to tackle any challenge head-on. Using her simple, proven strategies, you'll be able to: * Meet the demands of changing markets, customers, and competitors * Adapt to new management, restructuring, and other corporate shakeups * Spark innovation and teamwork in the workplace-and keep it burning * Empower your people to embrace change as a new opportunity for growth Filled with case studies and all-too-familiar examples, this book will enable you to release resistance to change, build more emotionally agile teams, and mobilize the entire organization quickly and efficiently toward a clear and common goal. By training and empowering your team members to shift their emotional states-and see the positive potential of change-you can lead your tribe through any challenge and ensure success for years to come.
Product Details

Table of Contents

Contents Foreword by Marshall Goldsmith Preface PART I: What Happens Inside When Change Happens Outside 1. How Human Beings Experience the WorldWe decide whether an experience is "good" or "bad," and the meaning we assign to our experience creates and reinforces our identity, beliefs, capabilities, and behavior. 2. The Three Things All Humans CraveResilient teams have three key ingredients: safety, belonging, and mattering. PART II: The Power Your Tribe Playbook: Learn to Love Change 3. Release Resistance To shift your state and create choice, we'll find your starting point. Resistance reinforces the Present State, which is where the problem is. Learn how to release resistance so you can have more choice. Tools: Emotion Wheel, Maneuvers of Consciousness, Outcome Frame 4. Increase Rapport with Yourself To live in a state of emotional agility more consistently, we need to build certain mental muscles of self-awareness. We do so by increasing emotional rapport with oneself and stilling the constant chatter of our mind. Tools: Organismic Rights, Parts Process, Mindfulness Meditation 5. Make New Meaning Shakespeare was right: nothing is good or bad but thinking makes it so. Learn how to choose your response to what happens to you, and the story you want to tell about it. Tools: Reframing, Distorted Thinking Decoder, Neuro Storytelling 6. Anchor the Outcome You Want Now that you have choice, what exactly would you like? Once you figure out what you want, you can help others do the same. A clear Desired State combined with potent sensory anchors can make all the difference. Tools: VAK Anchoring, Outcome Frame 7. Enroll and Engage Others Forge your emotional agility strategy with others; enroll, align, and engage even the most challenging types to help you create the needed change. Tools: SBM Behavior Decoder, SBM Communication, SBM Index, Meta Programs 8. Build Tribal Agility Help your team build trust and keep the change going, and increase emotional agility in yourself and others. Tools: Three-Minute Journal; Diversity, Equity, and Inclusion Structures; Cognitive Bias Navigation, Borderline Behavior Quiz, Borderline Behavior Decoder, Borderline Behavior Navigation, Cultural GAME Plan 9. Expand Tribal Power Help your tribe navigate any obstacle, thrive on feedback, and redefine their personal best. Tools: Energetic Weight, Energy Recall, Myelination Practice, Feedback Frame, Four Conversations, Seven-Step Feedback Frame PART III: The Power Your Tribe Playbook Case Studies 10. Resilience Rx: Leadership Abusing Power and Engaging in Bullying Behavior11. Resilience Rx: Sluggish Sales and Competitive Crush 12. Resilience Rx: Merger and Acquisition Adventures13. Resilience Rx: A Family Business and Board Dysfunction14. Summary: What to Do Next Acknowledgments Appendix: Additional Resources Notes Index

About the Author

For over 30 years leadership and culture coach Christine Comaford has helped organizations navigate growth and change. An entrepreneur who has built and sold five companies with an average ROI of 700 percent, she was a software engineer in the early days of Microsoft and Apple. Christine is a human behavior expert, a leadership columnist for, and the New York Times bestselling author of SmartTribes and Rules for Renegades. She lives in the San Francisco Bay Area with her husband, Geoff, and Scottish terrier, Coal Bean. Visit and

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