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The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage, showing how brands, companies, and start-ups can leverage the power of broke to achieve success, fame, and profit. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Here, the FUBU founder and star of ABC s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You ll meet: . Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry . Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith . 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma s sewing machine, a stash of loose fabric, and his unique sartorial flair When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top. New York Times BestsellerInc.com - Best Sales and Marketing Books of 2016International Book Awards - Best Business Book of 2016Success.com - #35 on list of 41 Books to Motivate You to Be Your Best Self"
Product Details

About the Author

In 1992, Daymond John and his partners designed a modest line of clothing on a $40 budget. Today the global fashion brand Fubu is a $6 billion dollar business, while Daymond stands on that same cutting edge as one of corporate America's leading branding consultants. He is also one of the country's most visible and best-known entrepreneurs, thanks to his regular role on the hit ABC series Shark Tank, which draws seven to eight million viewers every Friday night, and is in syndication on weeknights on CNBC. Daymond travels 250 days a year delivering his keynote on the power of broke to companies such as Intel, CitiGoup, Sam's Club, and Rubbermaid; universities and students; entrepreneur groups and pitch conferences; omom-preneuro groups and more. He is also the founder and CEO of Shark Branding, a brand strategy and licensing consultancy with A-list clients such as AT&T, Google, Jamba Juice, Reebok Cross Fit, and others. He regularly appears on CNBC, Good Morning America, Fox News, Hot 97, ESPN, and has been featured in the WSJ, Fast Company, Inc., Forbes, and more. He has more than 200,000 followers on Twitter and 141,000 likes on Facebook. Author Residence- NYC

Reviews

Winner of the NAACP Image Award "Daymond knows how to make things happen. He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages. What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who've also found ways to beat the odds and make it to the top. His new book is so inspiring, so insightful, so invigorating... I'm glad that he took the time to share this mindset with the world"--Mark Cuban, Entrepreneur and Owner of Dallas Mavericks"Daymond John's journey proves that desperation breeds innovation, and The Power of Broke breaks it down for us with straight talk from a guy who knows what it takes to make something out of nothing."--Steve Case, chairman and CEO of Revolution LLCand cofounder of America Online "Money can't buy you strength or spirit. It can't get you peace or power. In his empowering new book, Daymond John sets out a blueprint for folks looking to put their God-given assets to work to build a business or a brand. Nobody knows better than Daymond that it doesn't matter how you start out in life - the will to win resides in us all." --Russell Simmons, Business Mogul and Philanthropist"I firmly believe that you should only read business books from people who have actually built businesses. Daymond has done just that, and here he breaks down the thesis and the religion behind exactly how he did it. You have to understand that 'broke' isn't what happens in your wallet; 'broke' is a mind-set. It's about tapping into that state of desperation that leads you to tremendous creativity. I was in the game of broke before I even knew what the game was, and, here, Daymond John deconstructs this crucial concept in detail."--Gary Vaynerchuk, VaynerMedia CEO and three-timeNew York Times bestselling author Winner of the NAACP Image Award "Daymond knows how to make things happen. He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages. What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who've also found ways to beat the odds and make it to the top. His new book is so inspiring, so insightful, so invigorating... I'm glad that he took the time to share this mindset with the world"--Mark Cuban, Entrepreneur and Owner of Dallas Mavericks"Daymond John's journey proves that desperation breeds innovation, and The Power of Broke breaks it down for us with straight talk from a guy who knows what it takes to make something out of nothing."--Steve Case, chairman and CEO of Revolution LLCand cofounder of America Online "Money can't buy you strength or spirit. It can't get you peace or power. In his empowering new book, Daymond John sets out a blueprint for folks looking to put their God-given assets to work to build a business or a brand. Nobody knows better than Daymond that it doesn't matter how you start out in life - the will to win resides in us all." --Russell Simmons, Business Mogul and Philanthropist"I firmly believe that you should only read business books from people who have actually built businesses. Daymond has done just that, and here he breaks down the thesis and the religion behind exactly how he did it. You have to understand that 'broke' isn't what happens in your wallet; 'broke' is a mind-set. It's about tapping into that state of desperation that leads you to tremendous creativity. I was in the game of broke before I even knew what the game was, and, here, Daymond John deconstructs this crucial concept in detail."--Gary Vaynerchuk, VaynerMedia CEO and three-timeNew York Times bestselling author "Daymond knows how to make things happen. He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages. What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who've also found ways to beat the odds and make it to the top. His new book is so inspiring, so insightful, so invigorating... I'm glad that he took the time to share this mindset with the world"--Mark Cuban, Entrepreneur and Owner of Dallas Mavericks"Daymond John's journey proves that desperation breeds innovation, and The Power of Broke breaks it down for us with straight talk from a guy who knows what it takes to make something out of nothing."--Steve Case, chairman and CEO of Revolution LLCand cofounder of America Online "Money can't buy you strength or spirit. It can't get you peace or power. In his empowering new book, Daymond John sets out a blueprint for folks looking to put their God-given assets to work to build a business or a brand. Nobody knows better than Daymond that it doesn't matter how you start out in life - the will to win resides in us all." --Russell Simmons, Business Mogul and Philanthropist"I firmly believe that you should only read business books from people who have actually built businesses. Daymond has done just that, and here he breaks down the thesis and the religion behind exactly how he did it. You have to understand that 'broke' isn't what happens in your wallet; 'broke' is a mind-set. It's about tapping into that state of desperation that leads you to tremendous creativity. I was in the game of broke before I even knew what the game was, and, here, Daymond John deconstructs this crucial concept in detail."--Gary Vaynerchuk, VaynerMedia CEO and three-timeNew York Times bestselling author "Daymond John knows how to make things happen. He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages. What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who've also found ways to beat the odds and make it to the top. His new book is so inspiring, so insightful, so invigorating... I'm glad that he took the time to share this mindset with the world" -March Cuban, Entrepreneur and Owner of Dallas Mavericks "Moneycan't buy you strength or spirit. It can't get you peace or power.In his empowering new book, Daymond John sets out a blueprint for folks looking to put their God-given assets to work to build a business or a brand. Nobody knows better than Daymond thatit doesn't matter how you start out in life -thewill to win resides in us all." Russel Simmons, Business Mogul and Philanthropist"

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