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Learn from Today's Most Successful Workforce Analytics Leaders Transforming the immense potential of workforce analytics into reality isn't easy. Pioneering practitioners have learned crucial lessons that can help you succeed. The Power of People shares their journeys-and their indispensable insights. Drawing on incisive case studies and vignettes, three experts help you bring purpose and clarity to any workforce analytics project, with robust research design and analysis to get reliable insights. They reveal where to start, where to find stakeholder support, and how to earn "quick wins" to build upon. You'll learn how to sustain success through best-practice data management, technology usage, partnering, and skill building. Finally, you'll discover how to earn even more value by establishing an analytical mindset throughout HR, and building two key skills: storytelling and visualization. The Power of People will be invaluable to HR executives establishing or leading analytics functions; HR professionals planning analytics projects; and any business executive who wants more value from HR.
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Table of Contents

Foreword by John Boudreau xvAbout the Authors xixInterviewees xxiVignettes xxvPreface xxviiPART I: UNDERSTANDING THE FUNDAMENTALS 1Chapter 1 Why Workforce Analytics? 3Adoption of Analytics 4HR's Contribution to Business Value 4The Changing Nature of HR 7The Future of Work 11Summary 13Chapter 2 What's in a Name? 15Focus of the Function 16Activities of the Function 17A Name Fit for the Future 18Summary 18Chapter 3 The Workforce Analytics Leader 19Reporting to the Chief Human Resources Officer 20Responsibilities of the Workforce Analytics Leader 20Business Acumen 22Leadership Attributes 23Summary 26Chapter 4 Purposeful Analytics 27A Model for Purposeful Analytics 28Project Sponsors 38Why Do Analytics Projects Fail? 40Summary 42Chapter 5 Basics of Data Analysis 43Research Design 44Objectives of Analysis 47Unstructured Data 52Traditional Statistics versus Machine Learning 53Social Consequences of Algorithms 54More on Design and Analysis 56Summary 56Chapter 6 Case Studies 57Eight-Step Methodology 58Case Study: Improving Careers Through Retention Analytics at Nielsen 59Case Study: From Employee Engagement to Profitability at ISS Group 65Case Study: Growing Sales Using Workforce Analytics at Rentokil Initial 71Case Study: Increasing Value to the Taxpayer at the Metropolitan Police 76Case Study: Predictive Analytics Improves Employee Well-Being at Westpac 80Summary 83PART II: GETTING STARTED 85Chapter 7 Set Your Direction 87You Have the Job! Now What? 88Listening to Prospective Project Sponsors 90The Seven Forces of Demand 91Agreeing on the Scope of Analytics 95Developing a Vision and Mission Statement 95Summary 97Chapter 8 Engage with Stakeholders 99Who Are Stakeholders? 100Stakeholders Served 101Stakeholders Depended Upon 106Stakeholders Impacted 113Working Effectively with Stakeholders 118Summary 121Chapter 9 Get a Quick Win 123Identifying Potential Projects 125Complexity-Impact Matrix 125Assessing Complexity and Impact 129Summary 133PART III: BUILDING YOUR CAPABILITY 135Chapter 10 Know Your Data 137A Pragmatic View of Data 138Solving Data Quality Challenges 138Data Types and Sources 147Data Governance 152Remember the Basics 152Summary 155Chapter 11 Know Your Technology 157Starting with Vision and Mission 158Components of Workforce Analytics Technology 159On-Premise Versus Cloud 164Technology Vendor Relationships 165Summary 167Chapter 12 Build the Analytics Team 169Six Skills for Success 170Configuring Team Roles 181Remember the Fundamentals! 184Summary 185Chapter 13 Partner for Skills 187Why Consider Partners? 188Options for Building the Team 188Choosing Among the Options 197Summary 200Chapter 14 Establish an Operating Model 203Defining Your Operating Model 204Strategy 205Governance 205Implementation 212Accountability 221Summary 224PART IV: ESTABLISHING AN ANALYTICS CULTURE 225Chapter 15 Enable Analytical Thinking 227Perspectives of Analytics in HR 228The Translator Role 234The Importance of Leadership 236Summary 237Chapter 16 Overcome Resistance 239Resistance to Workforce Analytics 240Stakeholder Skepticism 240Financial Frugality 245HR Hesitancy 246Summary 252Chapter 17 Communicate with Storytelling and Visualization 253What Is Storytelling? 254Effective Visualization 263Knowing Your Audience 269Keeping It Simple 273Summary 275Chapter 18 The Road Ahead 277Analytics Provides New Opportunities for HR 278Emerging Data Sources 278Considering New Data Sources 280Evolving Technology 282The Workforce Analytics Function 283Summary 286Glossary 287References 295Index 301

About the Author

Nigel Guenole is an executive consultant with IBM, where he consults with many of the world's most successful organizations about improving organizational performance with psychological science. He is also Director of Research at the Institute of Management at Goldsmiths, University of London. Nigel's consulting, research, and teaching focus on topics in industrial-organizational psychology and statistical modeling. He is an associate fellow of the British Psychological Society (BPS), a member of the Academy of Management (AOM), and a member of the Society for Industrial and Organizational Psychology (SIOP). His work on topics related to workforce analytics has been featured in the media and popular press, as well as in numerous scientific journals, including Frontiers in Quantitative Psychology & Measurement and Industrial and Organizational Psychology: Perspectives on Science and Practice.Jonathan Ferrar is a respected consultant, speaker, and influencer in HR strategy, workforce analytics, and the future of work. He advises clients on how to establish human resources strategies that will improve business performance and make HR more relevant. He was listed as one of the global Top 50 HR Analytics Influencers on LinkedIn in 2014 and as one of the 15 HR and People Analytics Experts to Follow for 2017 by Jibe. Before he started his own consultancy business, Jonathan worked for more than 25 years in corporate business in IBM, Andersen Consulting (now Accenture), and Lloyds Bank, for many of those years in senior executive management roles in both the United Kingdom and the United States. Jonathan has worked with C-suite clients and business leaders across the globe on human resources management and workforce analytics. He holds a bachelor of arts degree and a master of arts degree from the University of Cambridge and a postgraduate diploma in human resources management from Kingston Business School. He is a Chartered Fellow of the Chartered Institute of Personnel and Development (Chartered FCIPD).Sheri Feinzig is a director at IBM, where she leads a global team of consultants, content development experts, and the Smarter Workforce Institute. Sheri has more than 20 years of experience in human resources research, organizational change management, and business transformation. She has applied her analytical and methodological expertise to numerous research-based projects on topics such as employee retention, employee engagement, performance feedback, social network analysis, and organizational culture. Sheri received her Ph.D. in Industrial-Organizational Psychology from the University at Albany, State University of New York. She has presented on numerous occasions at national conferences and has coauthored a number of publications and white papers. She has served as an adjunct professor in the psychology departments of Rensselaer Polytechnic Institute in Troy, New York, and the Illinois Institute of Technology in Chicago, Illinois, where she taught doctoral, masters, and undergraduate courses on performance appraisal, tests, and measures. Sheri is a member of the Society for Industrial and Organizational Psychology (SIOP).


"The Power of People provides an exceptional primer for doing workforce analytics. It includes wonderful insights from thought leaders, and specific and usable tools for performing analytics."-Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, and Partner of The RBL Group"Data analytics is a crucial and fast evolving organisational capability. This intriguing and fascinating book demonstrates not only the power of people analytics, but also creates a clear blueprint for building action-taking capability. A must read for any manager determined to add this valuable skill to their portfolio."-Lynda Gratton, Professor of Management Practice, London Business School"Trusting your gut on people issues turns out to be a bad idea. Analytics on your workforce is the most rapidly growing field of analytics. The Power of People is an excellent guide to this important and burgeoning topic."-Thomas H. Davenport, Distinguished Professor, Babson College, and Research Fellow, MIT Initiative on the Digital Economy"I believe you will find, like I did, that the frameworks and insights in The Power of People offer valuable steps toward realizing the potential of your workforce to create sustainable strategic success."-Dr. John Boudreau, Professor, Marshall School of Business; and Research Director, Center for Effective Organizations, University of Southern California"This is quite an exceptional book. Extremely well-researched, it constitutes essential reading for those involved in the burgeoning field of Big Data, giving first-rate advice on good practices for all those involved in Workforce Analytics."-Professor Peter Saville, Chairman 10X Psychology and Founder SHL and Saville Consulting"To build an extraordinary workplace, you need to harness the power of analytics. The Power of People provides a comprehensive look at latest research, offering best practices for leveraging the wealth of data now within our reach. If you want to master HR, you need to read this book."-Ron Friedman, Author of "The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace""Today's business executives are applying pressure to all aspects of their business (including HR and workforce areas) to use analytics to improve their bottom line. Despite this pressure there remain few resources for those looking to begin. The Power of People is an excellent primer providing definition and guidance for identifying, framing, and successfully deploying analytics solutions to solve workforce challenges."-Greta Roberts, CEO Talent Analytics, Corp."We are barreling along toward the collision between Big Data, Analytics, and the successful acquisition, development, and retention of people in our organizations. The Power of People gives data-led comfort and practical guidance to business leaders that shows we not only can survive the collision, we can harness its potential and emerge with a stronger workforce that is motivated for business and personal success."-China Gorman, Board Chair, Universum Americas"Finally! An authoritative, thoroughly researched, clearly written book to help HR professionals be more data-driven. This volume discusses everything you always wanted to know about workforce analytics but were afraid to ask, with answers from top practitioners in the field."-Dr. Tomas Chamorro-Premuzic, Professor of Business Psychology (UCL and Columbia University), CEO of Hogan Assessments, and author of The Talent Delusion"Today Workforce Analytics is an emerging discipline which, in a few years' time, will become mainstream. The Power of People is exceptionally practical and inspiring- essential reading for those executives willing to take on the challenge of transforming their organisations. By leveraging the authors' as well as other leaders' extensive experience, this book is a true compendium for those wishing to navigate their transformation."-Manish Goel, CEO TrustSphere"The Power of People is a great book for those who want to build, refine, or fundamentally improve their HR Analytics offering. The authors have clearly undertaken some extensive research and are drawing on the experience of a wide range of people analytics experts. As a result, their book is full of great advice and can be considered a really good guide for those wanting to realise the full potential of workforce analytics in their organisation."-Dr. Martin Edwards, Kings College London Business School"Listening to what employees tell us and acting on it distinguishes 'average HR' from 'HR excellence.' New analytical capabilities mean we can discern what people are telling us by their actions rather than what they say they would do. The Power of People is an excellent book describing how to harness organizational capabilities using workforce analytics to predict what workers are most likely to do in the future and therefore how to impact business outcomes."-Alan Wild, Vice President Human Resources; Employee Relations and Engagement, IBM

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