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LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.
Advance Praise for The Power of Small Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This little book can make a huge difference in your life. James Patterson, bestselling author, former CEO of J. Walter Thompson I love this book! I ve always known that little things make all the difference, and now Thaler and Koval have written a book to show you how to benefit from this powerful concept. If you read and apply the ideas in this small book, it will make a big difference in your success. Mark Sanborn, bestselling author of The Fred Factor, President of Sanborn & Associates, Inc. Anyone who has tried to sleep with a mosquito in the room knows the impact of something small. But the positive impact of little things is even greater, as Linda Kaplan Thaler and Robin Koval show so elegantly in their latest book. Deborah Norville Once you ve read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life s mountains become manageable molehills. Cynthia Nixon Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for success. That s what this book is all about. Jay Leno"