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The Power to Compete


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Table of Contents

Introduction Japan Again ix Chapter 1 The Power to Innovate 1 Japan Again 1 The Keys to Revitalizing Japan 4 Keidanren's Raison Detre 7 The Nature of Innovation 11 Schumpeter's Contribution 15 Building Infrastructure 19 Business Innovation 23 Summary 27 Chapter 2 The Power to Operate 29 Workforce Fluidity 29 Privatization 33 Lifetime Employment 37 Escaping Lifetime Employment 40 Immigration Problems 43 Why English Needs to Be a Common Language in Japan 45 Growing the Population 50 Summary 53 Chapter 3 The Power in Questioning Abenomics 55 History of Abenomics 55 Independence in Finance 59 The Optimal Inflation Rate 62 Halting the Rise of Interest Rates 65 What to Do About Our 1-Quadrillion-Yen Debt 67 The Pros and Cons of Abenomics 70 Summary 75 Chapter 4 The Power of the Low-Cost State 77 The High Cost of Governance 77 How to Reform the High-Cost Structure 83 Addressing the Japanese Disease 87 The United States and Individualism 92 The Impotent Bureaucracy 95 Internationalizing the Bureaucracy 99 Creating Think Tanks 103 Political Appointees 106 What It Will Take to Improve the Bureaucracy 109 Summary 111 Chapter 5 The Power to Succeed Overseas 113 The Decline in the Number of Students Studying Abroad 113 Escaping from the Galapagos Effect 118 The Future of Journalism 121 Media in the Internet Era 125 The Importance of Liberal Arts 131 Ryoichi Mikitani's Experiences Abroad 134 Summary 137 Chapter 6 The Power to Educate 139 Uniform Japanese Education 139 The Education of the Mikitani Family 141 What the Education System Needs 146 Higher Education 151 What People Study in University 154 The Founding of Rakuten 157 The Evaluation System for Teachers 160 The Need for Strategy in the Japanese Education System 162 Summary 168 Chapter 7 The Power to Build Brand Japan 169 Brand Power 169 The Demonstration Effect 174 Brand Value at the National Level 178 Foreign Nationals Working in Japan 183 Making Japan Attractive to Foreign Nationals 186 Japan and the Trans-Pacific Partnership 189 Summary 195 Conclusion What is the Power to Compete? 197 Japan Uniquely Incorporates and Interprets Cultures 197 Competitiveness as a Platform 200 The Global Logistics Revolution 202 Summary 205 Epilogue 207 Acknowledgments 211 Index 213

About the Author

HIROSHI MIKITANI is the founder, chairman, and CEO of Rakuten, Inc., one of the world's largest Internet companies. The firm has operations in 28 countries and customers all over the world. RYOICHI MIKITANI was a leading Japanese economist who worked and studied at Harvard, Stanford, Yale, and Kobe University and made important contributions in his work with the Japan Society for Monetary Economics. Ryoichi was also a prolific and respected author.

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