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This book provides a practical guide to the application of "benchmarking" in any business context. Benchmarking is viewed as a continuous process of measurement and its relationship to continuous improvement and business results is clearly established. Numerous examples and case studies of specific applications are presented. The book shows managers how benchmarking can be used as a business strategy shaper and equips them with clear guidelines for the successful implementation of benchmarking and its integration with all business operations.
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Table of Contents

Competing in a modern business context: how big is the challenge? The total quality movement: where did it start? What does it mean? How does it affect business organisations? Origins of benchmarking and its meaning. Benchmarking: an encompassing tool. Benchmarking the strategic tool. Types of benchmarking. Benchmarking processes: choosing the perfect methodology. Data collection approaches. The translation of benchmarking to business results. Benchmarking and performance measurement: a positive link. Choosing partners for effective benchmarking. Benchmarking in special situations. Critical factors of benchmarking. How to avoid pitfalls. The benchmarking spectrum. Benchmarking in the future. Source of help and information.

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... highly recommended for both the beginner and the practitioner. - The Benchmark

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