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Practices and Tools for Servitization


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Table of Contents

1.Practices in Servitization

Kohtamaki, Baines, Rabetino & Bigdeli

PART I Diagnosing servitization

2.Are you ready for servitization? A tool to measure servitization capacity

Coreynen, Matthyssens & Gebauer

3.Measuring servitization
Maheepala, Warnakulasooriya, Weerakoon Banda

PART II Servitization strategies and business models

4.Business models in Servitization

Huikkola & Kohtamaki

5.Value constellations in servitization

Brax & Visintin

6.Business model innovation: a process model and toolset for servitizing industrial firms

Adrodegari, Saccani, Perona & Agirregomezkorta

7.Servitization through product Modularization in consumer goods manufacturing companies Freije, De la Calle & Larrinaga

8.Value-Scope-Price: design and pricing of advanced Service offerings based on customer value

West, Rohner, Kujawski & Rapaccini

PART III. Implementing servitization

9.Servitization Challenges Overcoming the challenges of servitization: Aligning responses to service strategy

Raddats, Burton, Zolkiewski & Story

10.Paradoxes in servitization

Kohtamaki, Rabetino & Einola

11.Implementing servitization strategies: Trajectories of capability development and offering of

Basic and Advanced Services

Sousa & da Silveira

12.Unboxing the key human competencies for successful servitization


13.BI-in-practice: A look at how BI enacts framing contests and affects the service transition path

14.Managing risks for Product-service systems (PSS) provision: Introducing a practical decision tool for Risk Management

Reim, Parida & Sjoedin

PART IV Solution sales and co-creation in servitization

15.Selling solutions by selling value


16.The virtue of customizing solutions: A managerial framework

Jagstedt, Hedvall & Persson

17.Servitization practices: A co-creation taxonomy

Carlborg, Kindstroem, & Kowalkowski

PART V Service ecosystems and service supply chain

18.To servitize is to reposition: Utilizing a Porterian view to understand servitization and value systems

Rabetino & Kohtamaki

19.Enterprise imaging: Picturing the service value system


20.Ecosystems innovation for service development

West, Muller-Csernetzky & Huonder

21.Service supply chain design by using agent based simulation

Helo, Rouzafzoon & Gunasekaran

22.Servitization in the public sector: A framework for energy service companies

Penate-Valentin, Pereira & Sanchez-Carreira

About the Author

Marko Kohtamaki is Professor of Strategy and Director of the Networked Value Systems research program at the University of Vaasa, Finland and Visiting Professor in the Lulea University of Technology, Sweden.

Tim Baines is Director of the Advanced Services Group at Aston Business School, UK and the leading international authority on servitization.

Rodrigo Rabetino is Assistant Professor of Strategy in the Department of Management and a researcher in the Networked Value Systems research group at the University of Vaasa, Finland.

Ali Z. Bigdeli is a senior research fellow at the Advanced Services Group at Aston Business School, UK.

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