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Pragmatic Strategy
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Table of Contents

List of figures; List of tables; List of cited classics; Preface; Acknowledgements; Part I. Why Pragmatism, Why Now?: 1. Introduction; 2. Spirits of pragmatism; Part II. What Do Pragmatic Strategies Look Like?: 3. Strategies in a pragmatic world; 4. Strategy as purposeful emergence; Part III. What to Do, How to Do It?: 5. Dealing with wuli-shili-renli; 6. Timely balanced way-making; 7. Orchestrating WSR, orchestrating the firm; Part IV. Think When We Learn: 8. Questioning the conventional paradigm; 9. Pragmatism East and West; Notes; References; Index.

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Presents a unique pragmatic framework for shaping and solving strategic problems in a practical, creative and ethical manner.

About the Author

Ikujiro Nonaka is Professor Emeritus of the Graduate School of International Corporate Strategy, Hitotsubashi University, Xerox Distinguished Faculty Scholar, University of California, Berkeley and also First Distinguished Drucker Scholar in Residence at the Drucker School and Institute, Claremont Graduate University. He received his BA (Political Science) from Waseda University, MBA and PhD (Business Administration) from the University of California, Berkeley. Zhichang Zhu is currently a Reader in Strategy and Management, teaching Strategy for the MBA programme at the University of Hull Business School. He has held positions as the director of the PhD Program, a visiting research professor in Knowledge Management at Japan Advanced Institute of Science and Technology, a visiting research professor in Strategy and Management at South China Normal University, a visiting research professor in International Business Management at International East-West University (Honolulu and Los Angeles), a visiting lecturing professor in Innovation and Entrepreneurship at Friedrich Schiller University (Jena, Germany) and East-West Knowledge Leaders Program, Japan-America Institute of Management Science (Hawaii, USA), an external examiner for PhD theses for the Cape Town University (South Africa) and Swinburne University of Technology (Australia).

Reviews

'Nonaka and Zhu's remarkable book addresses fundamental issues in strategy. It is philosophical and practical at the same time. I recommend it to everyone who is concerned with business strategy and enterprise development.' David Teece, Hass School of Business, University of California, Berkeley
'This may be the first book that engages seriously with Eastern philosophy and practices, places them within a global business context and translates them into practical ideas and routines that any good manager can employ. Pragmatic Strategy is a must read for any thoughtful individual with international aspirations.' Stephen Cummings, Victoria Management School, Victoria University of Wellington
'This lively and challenging book proposes 'Confucian pragmatism' as a response to the current crisis of capitalism. As we grapple with the new 'Asian Century', this is a timely, powerful and practical contribution for strategists everywhere.' Richard Whittington, Sa d Business School, University of Oxford
'With its Confucian roots and global outlook, Pragmatic Strategy is a must-read for anyone who wants to understand the business strategies behind the (re-) rise of East Asian economies.' Liu Yuanzhang, Chinese Academy of Engineering
'This lucidly written book invites readers to explore how to generate value efficiently, creatively, ethically. It is a timely contribution to business strategy amid the economic, social and moral challenges of the twenty-first century.' Wang Zhongtuo, Chinese Academy of Engineering
'Using a wide range of contemporary and real-world examples, Nonaka and Zhu illustrate the power of pragmatic strategy to enhance the well-being of persons, firms, industries, society and Mother Nature. The impact of the book will be felt in the years to come.' Yoshiteru Nakamori, Japan Advanced Institute of Science and Technology
'... this is an important book in the field of strategy because it joins the growing critique of traditional views on strategy and because, much more than most, it give[s] central importance to moral conduct.' Ralph Stacey, University of Hertfordshire
'Cambridge University Press has done the authors 'proud' in bringing out this handsomely presented volume. They clearly do write as directly and transparently as they can, vis a vis the challenging task of communicating the rather difficult subject-matter involved, without at all sacrificing complexity and depth. The use of Chinese philosophic references is throughout most impressive and the work presents a rich array of informative figures, bibliographic citations and learned notes.' Malcolm Warner, Asia Pacific Business Review
"The book offers a blend of case histories, cross-cultural philosophical analysis and suggestions for managers. The mix works nicely ...Pragmatic Strategy succeeds in what it sets out to do: to show that Eastern thinking can help improve global management." Edward Hadas, ThomsonReuters
"... a fascinating book that spurs us to think about strategy in its broader philosophical context, and advances important hypotheses about the values and ideas behind the growing success of companies with roots in Confucian thinking." Phil Rosenzweig, IMD, Strategy and Business
"This is an important book in the field of strategy because it joins the growing critique of traditional views on strategy and because, much more than most, it give central importance to moral conduct" Ralph Stacey, University of Hertfordshire
"Cambridge University Press has done the authors 'proud' in bringing out this handsomely presented volume. They clearly do write as directly and transparently as they can, vis a vis the challenging task of communicating the rather difficult subject-matter involved, without at all sacrificing complexity and depth. The use of Chinese philosophic references is throughout most impressive and the work presents a rich array of informative figures, bibliographic citations and learned notes." Malcolm Warner, Asia Pacific Business Review

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