About the Author

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight; a cocreator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED Talks have been viewed more than 27 million times. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

Reviews

"Predictably Irrational is clever, playful, humorous, hard hitting, insightful, and consistently fun and exciting to read." - Paul Slovic, Founder and President, Decision Research
"Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so." - Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business
"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" - Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable
"Smart." - Slate
"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray." - Time magazine
"A spry treatise on how the world works and how we spend our money based on other people's rules. . . . Ariely has a brilliant solution to a problem that is very real . . . Make a point of seeing this book. That way you'll know you want it, and you will." - Kirkus Reviews (starred)
"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes." - Charles Schwab, Chairman and CEO, The Charles Schwab Corporation
"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." - Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation
"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good." - James Surowiecki, author of The Wisdom of Crowds
"PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we 'know better, ' we may never change." - Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia
"Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place." - Financial Times
"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on." - New York Times Book Review
"In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain." - Boston Globe
"An entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments. . . . Personal and accessible." - BusinessWeek
"Ariely's book addresses some weighty issues . . . with an unexpected dash of humor." - Entertainment Weekly
"A taxonomy of financial folly." - The New Yorker
"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun." - USA Today
"An entertaining look at human foibles." - New York Times
"After reading this book, you will understand the decisions you make in an entirely new way." - Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association
"Dan Ariely's ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice." - Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University
"A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace." - Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin
"PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." - George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." - Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read." - Publishers Weekly
"PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." - Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.) Copyright 2007 Reed Business Information.

"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" -- Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable"An entertaining look at human foibles." -- New York Times"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on." -- New York Times Book Review"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun." -- USA Today"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray." -- Time magazine"In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain." -- Boston Globe"An entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments. . . . Personal and accessible." -- BusinessWeek"Ariely's book addresses some weighty issues . . . with an unexpected dash of humor." -- Entertainment Weekly"A spry treatise on how the world works and how we spend our money based on other people's rules. . . . Ariely has a brilliant solution to a problem that is very real . . . Make a point of seeing this book. That way you'll know you want it, and you will." -- Kirkus Reviews (starred)"Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place." -- Financial Times"Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read." -- Publishers Weekly"A taxonomy of financial folly." -- The New Yorker"Smart." -- Slate"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." -- Jerome Groopman, New York Times bestselling author of How Doctors Think"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of Crowds"PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making." -- Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes." -- Charles Schwab, Chairman and CEO, The Charles Schwab Corporation"PREDICTABLY IRRATIONAL is wildly original. It shows why--much more often than we usually care to admit--humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." -- George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley"Dan Ariely's ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, PREDICTABLY IRRATIONAL provides a standing criticism to the explanatory power of rational egotistic choice." -- Kenneth Arrow, Nobel Prize in Economics 1972, Professor of Economics Stanford University"A delightfully brilliant guide to our irrationality--and how to overcome it--in the marketplace and everyplace." -- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin"After reading this book, you will understand the decisions you make in an entirely new way." -- Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association"PREDICTABLY IRRATIONAL is a scientific but imminently readable and decidedly insightful look into why we do what we do every day...and why, even though we 'know better, ' we may never change." -- Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation"Predictably Irrational is clever, playful, humorous, hard hitting, insightful, and consistently fun and exciting to read." -- Paul Slovic, Founder and President, Decision Research"Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so." -- Chip Heath, Co-Author, Made to Stick, Professor, Stanford Graduate School of Business