Table of Contents

Introduction Leighton Vaughan Williams 1. Idea Markets as an Evaluation Tool: Between Beauty Contests and Prediction Markets Marco Ottaviani 2. How Prediction Markets Can Save Event Studies Erik Snowberg, Justin Wolfers and Eric Zitzewitz 3. Mechanisms for Prediction Markets Yiling Chen 4. Information Markets for Decision Making: Performance and Feasibility Karen Croxson 5. Using Prediction Markets in New Product Development Bernd Skiera and Martin Spann 6. Prediction Market Accuracy for Business Forecasting Andreas Graefe 7. Price Biases and Contract Design : Lessons from Tradesports Richard Borghesi 8. The Predictive Ability of Financial Markets Les Coleman 9. Markets’ ability to predict conditional probabilities: Evidence from the US Presidential Campaign Lionel Page 10. Prediction Markets: A Study on the Taiwan Experience Shu-Heng Chen et al. 11. Uses of Sports Wagering-Based Prediction Markets Outside of the World of Gambling Rodney J. Paul and Andrew P. Weinbach 12. Experimental Prediction and Pari-Mutuel Betting Markets Charles Noussair 13. The Economic Analysis of Sports Betting by Expert Gamblers and Insiders: A Survey John Peirson 14. The Case of Football Betting Reviewed Johnnie Johnson and A. Oikonomodis 15. The Prediction Market for the Australian Football League Adi Schnytzer 16. Do Experts Know More than the Crowd: A Case Study Michael Smith

About the Author

Leighton Vaughan Williams is Professor of Economics and Finance and Director of the Betting Research and the Political Forecasting Unit at Nottingham Business School, Nottingham Trent University, UK.